There are certain designs that define a brand from the very beginning. For XV Interiors, it was always the stripe.
Born from a simple but uncompromising idea, founder Izzey Hung set out to create bedding that felt truly coastal—timeless, tactile, and made to last. At a time when many stripes were printed, she was drawn instead to the depth and integrity of a woven jacquard, where colour and pattern are crafted directly into the fabric itself.
But it wasn’t just the weave that mattered. It was the blue.
Finding the right blue proved far more challenging than expected. Too bright felt artificial. Too muted lost its coastal clarity. What Izzey was searching for was something specific—an inky, confident blue that held its depth against crisp white, reminiscent of open water, harbour lines, and long summer horizons. That pursuit became an obsession, and ultimately, a signature.