London, UK — 30 June 2026 — Yop & Tom are delighted to announce an agreement with Mercis BV, brokered by Rocket Licensing, to launch a new Miffy stationery collection across the UK and Ireland.
The collection will bring together Miffy’s instantly recognisable charm with Yop & Tom’s colourful, design-led approach to stationery. The first launch will include 2027 diaries, 2027 calendars and tear-off notepads, with guided journals to follow later in the year.
Pre-orders for the diaries and calendars are open now, with the range set to launch in summer 2026. The collection will make its trade show debut at Harrogate Home & Gift, taking place from 19–22 July 2026.
The initial range includes 8 diaries, 3 calendars and 4 tear-off notepads, including shopping lists, to-do lists and daily planner pads. The undated tear-off pads and guided journals extend the collection beyond the diary and calendar season, creating a year-round stationery offer for retailers.
Miffy is a natural fit for Yop & Tom, with both brands sharing a love of simple, thoughtful and joyful design. Yop & Tom brings proven stationery expertise, strong retail relationships, international wholesale experience and a track record in diaries, journals and giftable paper goods. Miffy brings iconic character appeal, timeless design, global recognition and a rare ability to connect across generations.
Together, the partnership creates stationery that feels both practical and cute, which ties into the trend for licensed nostalgic products for millennials and Gen-Z. Tom Hannacher, Co-Founder of Yop & Tom, said:
“We’re incredibly excited to be working with Mercis on this new Miffy stationery collection. Miffy has such a rare quality as a character; simple, joyful, instantly recognisable and loved across generations. At Yop & Tom, we’ve always believed stationery should be practical,but also bring a little happiness to everyday life. This collection gives us a wonderful opportunity to do exactly that.”
Joppe Coelingh Bennink, Co-Founder of Yop & Tom, added:
“For me personally, this feels very special. I grew up in the Netherlands, where Miffy is known as Nijntje, and she was such a familiar part of childhood. To now be creating a Miffy stationery collection through Yop & Tom feels like things have come full circle. We’ve approached the range with real care - keeping the warmth and simplicity people love about Miffy, while adding our own design-led stationery perspective.”
Marja Kerkhof MD of global Miffy brand owner, Mercis
“We are delighted to be working with Yop & Tom on this new Miffy stationery collection for the UK and Ireland. Yop & Tom has a strong understanding of the stationery market and a fresh, design-led approach that feels very well suited to Miffy. The collection captures the character’s timeless appeal while offering retailers a stylish, giftable and practical range for the diary, calendar and everyday stationery categories.”
The collection will be available through selected retailers, independent shops, department stores, bookshops, gift stores and online channels across the UK and Ireland. Distribution in Ireland will be managed through Yop & Tom’s Irish distributor.
Retailers interested in stocking the collection can contact Yop & Tom for wholesale enquiries and pre-order information.
Wholesale enquiries:
Tom Hannacher
wholesale@yopandtom.com
www.yopandtom.com
About Yop & Tom
Yop & Tom is a UK-based design-led stationery brand known for colourful, practical paper goods sold through leading retailers and independent stores worldwide. The brand creates diaries, journals, calendars, planners, notebooks and paper products designed to bring more colour, clarity and joy to everyday planning and organisation.
About Miffy
Miffy was “born” on 21 June 1955, when Dutch artist Dick Bruna first drew the character to entertain his young son whilst on a rainy seaside holiday in Holland. The series of picture books which followed used simple illustrations and rhyming text to explore the universal experiences of childhood, immediately earning Bruna international critical acclaim as an author and artist. Miffy has become a truly global phenomenon - synonymous with friendship, innocence, fun and design. Supported by over 10,000 unique products, over 90 million books sold in more than 50 languages, television series, a movie, YouTube channels, exhibitions around the world and an ever-growing portfolio of licensing partners.
For more information about Dick Bruna’s life and work, visit www.miffy.com or email info@mercis.nl
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