Licensed To Charm

**Licensed To Charm Brings the Magic of CATS to Life with a New Officially Licensed Jewellery Collection Inspired by Andrew Lloyd Webber's Beloved Musical**

We're thrilled to announce the launch of our officially licensed CATS jewellery collection, inspired by Andrew Lloyd Webber's beloved and iconic musical. At Licensed to Charm, we specialise in bringing cherished characters and cultural touchstones to life as wearable, collectable jewellery, and CATS felt like a natural fit for our growing family of officially licensed ranges. Designed and handcrafted here in the UK using our signature sustainable approach, this collection captures the magic and personality of one of the most celebrated musicals of all time. Whether you're a lifelong fan or discovering CATS for the first time, we hope these pieces carry a little of that theatrical joy with you wherever you go.
Official CATS™ Jewellery Collection Launch Image

Crafted to celebrate 45 years of one of the world's most beloved musicals, our officially licensed CATS™ collection brings the magic of Andrew Lloyd Webber's iconic stage production to life as wearable jewellery and gifts, each piece designed and made right here in the UK.
CATS™ 81 Number Plate Necklace in Gold Plate

Adding a touch of nostalgia to the collection, the CATS™ 81 Number Plate Necklace in Gold Plate is a nod to the musical's iconic 1981 debut, handcrafted in the UK and designed to be as much a collectable keepsake as it is a wearable piece of jewellery.
CATS™ 81 Number Plate Keyring in Gold Plate

Rounding out the collection is the CATS™ 81 Number Plate Keyring in Gold Plate, a nod to the musical's landmark 1981 debut that makes for a truly special keepsake for any fan marking the 45th anniversary.
Cats Number Plate Brass Necklace Silver Plated

"Adding a playful touch to the CATS collection, the **Cats Number Plate Brass Necklace in Silver Plated** brings a bold, graphic element to the range, offering fans a stylish everyday piece that nods to the iconic show's unforgettable branding."
CATS™ Rum Tum Tugger Leather Necklace in Silver Plate

Adding a touch of rock 'n' roll to the collection, the **CATS™ Rum Tum Tugger Leather Necklace in Silver Plate** captures the rebellious charm of one of the musical's most beloved characters, handcrafted in the UK and available now at [licensedtocharm.com](https://licensedtocharm.com/collections/cats-jewellery-gifts).

The full CATS™ collection is available now at licensedtocharm.com, and we're proud to have created something that feels worthy of such an iconic musical. From the 1981 number plate necklace and keyring marking 45 years of the show, to the bold silver plated brass necklace and the Rum Tum Tugger leather necklace, every piece has been designed and handcrafted here in the UK with care. Whether you're treating yourself or looking for a gift for a fellow fan, we hope this collection brings a little of that CATS magic into everyday life.

About Licensed To Charm

Licensed to Charm is a designer and maker of sustainable, quirky jewellery and collectables full of character, unique and authentic. Everything is designed and made in the UK, and collections include officially licensed ranges and their design creations crafted in Sterling Silver and gold vermeil.

The business was founded in 2012 as a small family-run workshop and boutique shop, creating and making its designs. However, in 2018 Founder and Creative Director Maggie Calmels had the idea to recreate favourite characters and objects with a special place in people’s memories as collectable jewellery. The first brands to come on board were a trio of British Classics: The Beano, Aardman Animations, and Watership Down, followed by Thunderbirds, Hello Kitty, Miffy, Pusheen, the cult classic film Labyrinth, Frida Kahlo and most recently, Moomins, Eric Carle’s The Very Hungry Caterpillar and Dark Crystal.

At Licensed to Charm, we are committed to sustainability. Our jewellery is designed and crafted in the UK, giving us a low carbon footprint. We manufacture artisan components, hand-assemble them, and finish them. 

To learn more, visit: www.licensedtocharm.com


Stockist details