For Ca’ Pietra, that is exactly where tiles come into their own. Portare for B&Q - a capsule edit of the Ca’ Pietra Portare collection developed exclusively for B&Q - brings together expressive design with tactile finishes in a way that feels easy to live with, whether it is a full floor, a feature wall, a splashback or a small corner of the home that simply deserves more personality – and all at an accessible price.
Grazzie Wilson, Head of Creative at Ca’ Pietra, says: “We are seeing people treat their homes with much more emotion now. They want calm, of course, but not rooms that feel stripped back or overly sensible. What feels fresh is this appetite for interiors that have warmth and personality; spaces that help you exhale, but also make you smile.”
B&Q calls this shift ‘JoyMaxxing’, with its report pointing to the rise of small feel-good upgrades chosen simply because they bring pleasure. It is less about making the home look perfect and much more about making it feel alive; the kind of idea that gives a downstairs loo permission to be playful, lets a hallway floor become a proper arrival moment, or turns a utility space into something worth showing off.
The report found that 70% of people enjoy adding playful touches that make their home feel unique, while 80% say they do not want their space to look like everyone else’s. For Ca’ Pietra, this is where Portare for B&Q feels especially timely, offering homeowners a way to add character without needing to rethink the whole room.