The Hippie Shake Launches Magic Carpet Ride: A Summer Collection Rooted in Bohemia and the Golden Age of Festival Dressing

Magic Carpet Ride Collection Saffron Skies Kaftan Dress 3

The Hippie Shake introduces their Summer collection that transports you to festival fields and faraway places, where folk detail, richly layered influences and a love of true craftsmanship come together in the most beautiful way.

Magic Carpet Ride Collection Into The Night Cream Cape 1

Magic Carpet Ride Collection Brown Ember Folk Maxi Dress 5

Inspired by decorative carpets and beautifully ornate textiles, the collection is built around bold, story-filled prints, intricate embroidery and crochet textures that feel rich with history. From floaty kaftans and dramatic capes to embroidered maxis and flowing dresses, every piece carries that unmistakable sense of freedom that defined an era - like something discovered along the way on some faraway adventure.

Magic Carpet Ride Collection Into The Night Rainbow Cape 2

For me, this collection sits somewhere between Marrakech, Ibiza and Laurel Canyon in the early 70s. It’s a warm evening, music playing, candles being lit as the sun goes down. There are rugs, flowing fabrics, and pieces that feel like they’ve been part of someone’s story before you found them.

Naomi, Founder of The Hippie Shake

Magic Carpet Ride Collection Ophira Green Embroidered Maxi Dress 3

It's all in the Details

Embroidery sits at the heart of everything we do. It’s one of the most beautiful ways to adorn clothing, something that turns each piece into more than just something you wear.

In this collection, the techniques feel more elevated than ever. Hand-finished beading, knotting and mirror work, alongside appliqué, plaited tassels and tapestry-style embroidery, all brought together with a real sense of care and attention.

It’s placed with intention, framing necklines, cuffs, bodices, skirts and hems in ways that feel considered but never overworked.

Each piece feels like something you’ve found rather than bought. Crafted, detailed and already full of character, ready to be worn your own way, whether that’s on holiday, at a festival or just making everyday feel that little bit more special.

Capes That Finish The Look

We’re calling it now, the cape is the star of the show this summer.

Versatile, expressive and made to complete the look, whether that’s poolside on holiday with oversized sunglasses and jet-set energy, or out in a field with friends as the day turns into evening. These are the pieces that elevate everything else.

The Into the Night Rainbow Cape is made for standing out, with panels that catch the light like stained glass. The cream version takes on a softer mood, a nod to that iconic Daisy Jones look, and can be styled in so many ways, even for bridal.

The Cassia Crochet Cape feels more relaxed. An easy layer for travelling, thrown over your favourite pieces when you want something extra without hiding the look underneath.

Make everyday feel a little more special this summer, because every dreamer deserves a cape.

Magic Carpet Ride Collection Into The Night Rainbow Cape 1

Magic Carpet Ride Collection Zarina Stripe Embroidered Mini Dress 2

Made For Golden Hour

There’s a moment in the day when everything feels a little softer.

The sun is low, the light turns warm and the energy shifts. You’re no longer rushing anywhere, just staying in the moment a little longer. Drinks in hand, music playing, the kind of evening that unfolds without a plan.

These are the pieces made for that time.

Colour feels richer, metallic threads catch the last of the light and textures come alive as you move. Whether it’s a festival crowd at sunset or a long evening that starts outside and carries on into the night, everything feels a little more considered without trying too hard.

This is when what you’re wearing starts to matter more, when the details come into their own and the whole look just works.

The Tapestry Print

The print was always the starting point.

We wanted to create something that felt like a tapestry or a carpet, rich, detailed and designed to be worn on a larger scale. Something that could hold its own across oversized sleeves and flowing kaftan shapes.

Inspired by the bohemian world of Thea Porter, our print designer Erin hand drew the design, starting with bold, ornate motifs, almost mandala-like in scale, before building the repeat around them. The result feels intricate but balanced, with each element working together rather than competing.

The palette is full of colour, but still grounded. Deep blues and rich browns sit alongside warmer tones, making it easy to style back with denim or simpler pieces when you want to let the print lead.

It’s the kind of print that doesn’t need much else. Worn across full pieces or placed in panels, it does the work on its own, bold, expressive and made to be seen.