Trusted by Millions: Verve’s Peat-Free Compost Reaches New Milestone 

Verve has reached a significant milestone, with its Peat-Free Multi-purpose Compost earning over 2,000 five-star reviews and becoming the most reviewed Kingfisher product across DIY.com and its banners. This achievement reflects the growing trust and popularity of Verve among gardeners, with thousands choosing the compost for its reliable performance and consistent results. As more people look for dependable gardening solutions, Verve continues to deliver products that support strong, healthy plant growth. 

A Formula Designed for Reliable Growth 

Verve’s peat-free multi-purpose compost is made from a carefully developed formula designed to support strong and healthy plant growth. Every Verve compost is carefully formulated, tested and monitored at our own dedicated testing facility to deliver the consistent quality and reliable performance gardeners expect. Enriched with added nutrients that feed plants for up to six weeks, it provides the essential structure, moisture retention and nourishment plants need from the very start. 

A Journey of Innovation and Growth 

Since launching its first peat-free compost range in 2019, Verve has continued to evolve its gardening offer. In 2022, B&Q became fully peat-free across all UK bagged compost ranges, followed by a move to 100% peat-free bedding plants in 2023. This progress continues, with Verve on track to become fully peat-free across all banners by 2026, marking a key milestone in the brand’s ongoing development.

Helping Protect Natural Resources 

By reducing peat extraction, Verve’s peat-free compost helps lower carbon emissions while protecting valuable peatland habitats. This approach supports a more forward-thinking way of gardening, without compromising on plant performance or quality. 

Trusted by Gardeners Nationwide 

Verve’s popularity is reflected in its impressive scale, with a bag of compost sold every four seconds and over 200,000 tonnes used by gardeners in 2025 alone. Combined with a high volume of five-star reviews, this widespread use highlights the strong reputation Verve has built for delivering dependable, high-performing products that gardeners trust. 

As seen by some of our 5-star review:

“The best value and best quality peat-free compost on the market, in my opinion” AVF

“I cannot fault this multi-purpose compost. I always buy it. Works well! My plants bloom amazingly well.” Mogs

“It’s really good quality. Plants thrive in it. Vegetable plants doubled in size in a week. Always buy it, really good value.” Gill

Tested for Performance and Consistency 

Verve’s peat-free compost is rigorously tested at Springfield, Verve’s testing facility to ensure consistent performance and quality. This process ensures Verve continues to meet high standards while delivering reliable results for gardeners. 

Putting Gardeners First 

This milestone reflects Verve’s continued focus on innovation and delivering products gardeners can rely on. By combining carefully developed formulas with consistent testing and customer feedback, Verve remains committed to putting gardeners first. As the brand continues to evolve, it builds on a strong foundation of trust, helping gardeners achieve great results across every planting project. 

What are experts say….

“Reaching this milestone is a proud moment for everyone involved in the Verve peat-free journey. Moving away from peat is an important step in helping to protect valuable peatland habitats for future generations, while continuing to deliver the performance gardeners expect. This achievement is the result of years of dedication from our teams, who have worked tirelessly to develop, test and continually improve our peat-free composts to ensure they deliver consistent, reliable results. The fact that so many customers have chosen Verve and taken the time to share positive reviews is incredibly rewarding and gives us confidence that we're meeting gardeners' needs while supporting a more sustainable future for gardening."

– Tim Clapp, Head of Range – Greens, Kingfisher

About B&Q 

B&Q, part of Kingfisher plc, is the UK’s leading home improvement and garden retailer, with over 300 stores and a wide online presence offering more than 40,000 products. Committed to helping customers create better homes and gardens, B&Q combines in-store expertise with digital innovation and solutions designed to support modern living.