Ultra violet, Pantone's Color of the Year for 2018
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08 Dec 2017
Yesterday, Pantone announced their colour of the year for 2018 "ultra violet" a vivid purple.
"A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future."
“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute.
This rich hue is inspired by galaxies and exploration. In the home we will see it in rich velvet through the winter and then more vibrant accessories and floral prints going in to the summer. It also compliments bright pinks and the jungle greens of recent years.