PR made simple

The trial is totally free and no credit card is required! There is no obligation to sign up at the end of the trial, we hope you get lots of free coverage during the trial and want to sign up afterwards!

Not only do we automate PR and make it easy to get a high volume of coverage, there are also a huge variety of benefits to successful PR. You can generate direct sales from articles, but this is only a small portion of the benefit. There is the SEO benefit from good quality backlinks that we generate for our clients. Repeated mentions in a variety of media - magazines, blogs and social channels drive brand awareness over time. You can see your direct-to-site traffic and brand searches increase.





Through PR you can also increase your social media following and sign ups to customer newsletters. PLUS if you use your PR correctly and tell your customers when you have featured in high calibre publications, then you can increase your trust and so conversion rates.

If you get a lot of coverage it’s likely you spent a lot of time securing it by sending images out to journalists with product information, building and managing your databases, sending press releases and pitching. We help streamline and automate your PR so it can work in the background, leaving you (or your PR team) to get on with other tasks.

About 90% of the coverage we secure for our clients comes from the Image Library, so if you don’t want to send a press release you can still get a huge amount of coverage! However, we believe anyone can write a great press release. We have a lot of great blog posts, a free template to follow and you can also always call one of the team for tips and advice.

Press Loft works across a huge range of sectors from interiors, gifts, gardening, pets, baby, fashion, beauty and tech.

100% yes! About 30% of our clients are resellers and they get huge volumes of coverage for the products they sell. When using Press Loft, the journalists have to credit the resellers where they download the images from.

Absolutely! We work with lots of trade retailers. We help secure trade coverage and, if you have stockists the press can mention or a stockist list on your website you can secure consumer coverage too which will help boost your brand awareness and sales for your resellers.

If you already work with an agency, ask your PR if they already use Press Loft, or put us in touch and we can talk them through the benefits of using us to streamline their PR process.

We help many agencies streamline and automate their product-based PR, image management and reporting. Helping to scale coverage for their clients, leaving them with more time to work on more complex and time-involved elements of their work.

High-res images are 1000 x 1000 pixels, 300dpi, min 100kb - max 8mb and JPEG format. We can accept high-res PNGs and automatically convert those to JPEGs during the upload process.

Around 70% of the images downloaded are on a plain white background and 30% are lifestyle images.

You will need high-res images of any products you want to promote to the press. This is because the press need good quality, crisp and non-pixelated images to appear in their articles.