PR made simple
After 18 years developing pioneering PR tools in Europe that connect interiors and lifestyle media, brands and PRs, Press Loft is launching a brand new US network. Join us now to be part of something extraordinary.
After 18 years developing pioneering PR tools in Europe that connect interiors and lifestyle media, brands and PRs, Press Loft is launching a brand new US network. Join us now to be part of something extraordinary.
Easily scale your business by driving more press coverage, collaborating with influencers and creating affiliate partnerships
Our PR tools allow brands, retailers & their agencies to easily secure press coverage, social posts & quality backlinks for SEO by connecting with our extensive network of over 25,000 journalists, bloggers, and influencers.
Upload images
It’s easy... Upload your high-resolution product images to Press Loft...
Get seen
Get your products seen and downloaded by 25,000 journalists and influencers...
Get featured
Get your products featured in magazines, blogs, websites, social media and more!
Trending
Our curated collections of trending & seasonal images bring together the latest images so you can see what's been making waves.
Latest images
Our image library is constantly updated with the latest product images from over 1300 companies worldwide.
Today
Today
Today
Today
Publications & websites using Press Loft
We make PR simple with our easy to use PR tools
- How we help brands and PR agencies
- How we help journalists and influencers
Be seen by journalists & influencers, without pitching to a single one!
Upload images to your brand press office and be discovered by our network of over 25,000 journalists and influencers. You can track where and when your images appear in the press.
Get quality backlinks for SEO
Press Loft allows SEOs to easily secure quality backlinks for big SEO impact. Simply upload product images and they can be accessed and featured by our network on online publications, websites, blogs and social media.
Get creative on Studio
Studio makes it really easy for influencers to create social posts starring your products.
Create quick and beautiful content for your social channels using your Press Loft image library.
Send your news to our network in minutes...
Drive even more press coverage and create beautiful press releases in minutes with our easy-to-use press release creator.
Published releases are hosted online and emailed to thousands of opt-in journalists and bloggers on our network, giving them immediate access to your latest news.
Get the inside scoop on what journalists are working on
Journalists and influencers submit requests through our platform to help them source content to feature. This might be product images, news, prize giveaways, expert testimonials, loans for shoots and more.
Collaborate with influencers in minutes
An easy and efficient way for brands and social influencers to connect and collaborate on sponsored posts, giveaways, product reviews and more. Channels include Instagram, Twitter, vlogs and blogs.
Increase your sales by opting into our affiliate network
Our affiliate network allows media members to promote your products and receive a commission on sales, helping to increase your sales.
To opt in, simply choose your commission basis and cookie period.
Get started with Press Loft
For brands & PR agencies
Create an online press office, connect with top journalists & influencers, track your results.
Free trial of Press Loft Premium Book a free demo See monthly packagesFor journalists & influencers
Source and download free-to-use images and PR news. Connect and collaborate with hundreds of brands.
Create free accountJournalist & influencer accounts are free forever.
197,602
Product images
26,652
Journalists & influencers
3,259,562
Image downloads
Frequently asked
- For brands & PR agencies
- For journalists & influencers
The trial is totally free and no credit card is required! There is no obligation to sign up at the end of the trial, we hope you get lots of free coverage during the trial and want to sign up afterwards!
Not only do we automate PR and make it easy to get a high volume of coverage, there are also a huge variety of benefits to successful PR. You can generate direct sales from articles, but this is only a small portion of the benefit. There is the SEO benefit from good quality backlinks that we generate for our clients. Repeated mentions in a variety of media - magazines, blogs and social channels drive brand awareness over time. You can see your direct-to-site traffic and brand searches increase.
Through PR you can also increase your social media following and sign ups to customer newsletters. PLUS if you use your PR correctly and tell your customers when you have featured in high calibre publications, then you can increase your trust and so conversion rates.
If you get a lot of coverage it’s likely you spent a lot of time securing it by sending images out to journalists with product information, building and managing your databases, sending press releases and pitching. We help streamline and automate your PR so it can work in the background, leaving you (or your PR team) to get on with other tasks.
About 90% of the coverage we secure for our clients comes from the Image Library, so if you don’t want to send a press release you can still get a huge amount of coverage! However, we believe anyone can write a great press release. We have a lot of great blog posts, a free template to follow and you can also always call one of the team for tips and advice.
Press Loft works across a huge range of sectors from interiors, gifts, gardening, pets, baby, fashion, beauty and tech.
100% yes! About 30% of our clients are resellers and they get huge volumes of coverage for the products they sell. When using Press Loft, the journalists have to credit the resellers where they download the images from.
Absolutely! We work with lots of trade retailers. We help secure trade coverage and, if you have stockists the press can mention or a stockist list on your website you can secure consumer coverage too which will help boost your brand awareness and sales for your resellers.
If you already work with an agency, ask your PR if they already use Press Loft, or put us in touch and we can talk them through the benefits of using us to streamline their PR process.
We help many agencies streamline and automate their product-based PR, image management and reporting. Helping to scale coverage for their clients, leaving them with more time to work on more complex and time-involved elements of their work.
High-res images are 1000 x 1000 pixels, 300dpi, min 100kb - max 8mb and JPEG format. We can accept high-res PNGs and automatically convert those to JPEGs during the upload process.
Around 70% of the images downloaded are on a plain white background and 30% are lifestyle images.
You will need high-res images of any products you want to promote to the press. This is because the press need good quality, crisp and non-pixelated images to appear in their articles.
Have a question about Press Loft? One of our dedicated customer service team will be happy to help.