Acid Rave Perfume symbolises what that period meant for me. A violet fantasia over gamma rayed amber pulsating over Balearic spice. 

Brighton Perfume is excited to reveal the latest addition to their range of products, Acid Rave Perfume, a fragrance built on spice and gamma waves.

Your first paragraph should offer journalists a little more detail about the new product – when it launches, what the inspiration was, why consumers will love it, etc. 


Youth culture is driven by politics, dissatisfaction at a dystopian future. Banker mega deals on huge mobile phones, polka dot neon girls from the horsey establishment drinking champagne, the greed is good decade where mainstream culture embraced open materialism. We’re not run by sentient cyberpunk computers, but we’re busy “lifehacking” while corporations “data mine” our virtual lives. Perhaps it isn’t aliens controlling us, but rather massive social-media companies built on complex, invasive algorithms.


AT THE CENTRE OF THIS WAS THATCHER


Dissent was in the air that changed club culture for ever. Reclaiming disused spaces, Alfredo beats, a crowd in unity through the beat. Violence, pseudo masculinity stopped for a brief episode in counterculture stimulated by being loved up.


TAPPENDEN MEDIA MANIPULATION….


Tappenden media manipulation fanned an inferno of moral panic, The Jilted Generation found happiness for an interlude that seemed to last for ever but was very brief as we were young.



ACID RAVE PERFUME SYMBOLISES...


Acid Rave Perfume symbolises what that period meant for me. A violet fantasia over gamma rayed amber pulsating over Balearic spice. Underground counterculture thrives during a period when reality hits in an unsubtle way which is why nostalgia for the 90’s is the student vibe now. Acid Rave perfume launches the end of May to signify that an indie perfume brand can create mesmerising fragrance that costs just £50 without synthetic E-Number dupe cloning.


SUPPORT TO RECLAIM PERFUME TO A COUNTERCULTURE IDEAL INSTEAD OF A CORPORATE GREED FUELED MONOPOLY. Designing perfume is time consuming and expensive but none of that matters when you are in An Eternal Summer of Love. UNLOCK YOUR PERFUME DNA.

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About Brighton Perfume

Brighton Perfume is a window into a real vegan perfumery existing in an open kitchen blending, atomising and symbiosing small batch natural fragrance. Perfumer Pao Pincerna was the Winner of the OK! National Beauty Awards for Perfume with his first perfume 'Effrene' in 2018. Trained by Alec Lawless in Artisan Perfumery from his concept of being Led  by The Nose, Pao created his own system of fragrance design called Perfology. A controversial figure often seen as the 'Heston Blumenthal' of perfumery, he combines science with nature in a symbiotic way to create bombastic elixirs.

Counterculture driven perfume celebrating the ideals of British popular culture changing perceptions of class, racism, sexuality and religion. A revolution starts with dissent against monopoly control, the power greed institutions financed by money and governed by envy. Join us on our journey through Freedom, Debauchery, Dissent to Unlock Your Perfume DNA.


Against the System Perfume, Non Corporate, Non Cruelty, No Compromise

An instance of successfully achieving something difficult through ethics, style and a story...

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