J.J.Textile

New for Winter 24
Playing Cards Monochrome Wool Throw

Introducing Home Likes by J.J. Textile

J.J. Textile has launched a fresh new collection of wool throws and blankets that marks a new chapter for the artisan textile brand.


Home Likes by J.J. Textile offers a more contemporary take on traditional textiles, while staying true to the luxury J.J. Textile is renowned for.


In a move away from the classic, nature-inspired soft furnishings that have come to typify J.J. Textile, Homes Likes by J.J. Textile offers a bold, modern twist on blankets and throws.


And, with each piece priced at £69.90, the collection offers a more affordable option for those looking to add texture to their homes this winter.


Jurate Jakstaite, founder of J.J. Textile, said: “This collection marks a significant evolution from our usual offerings. It brings together contemporary design with the subtle elements that echo our design philosophy.


“Emphasising sustainability with the use of recycled wool, each item is carefully crafted to maintain the high quality and softness J.J. Textile is renowned for.”


The collection is made up of 23 throws and blankets, and while elements from the natural world for which J.J. Textile is renowned are still present, inspiration behind the collection is much wider.


Bold typographical designs feature alongside pieces inspired by playing cards, dice and geometrics.


Jurate added: “We are really excited to unveil this new range that brings modern luxe into the soft furnishings world.”


Home Likes by J.J. Textile is available now from J.J. Textile, with prices starting at £69.90.
Waves Wool Throw
Woodland Wool Throw
Sloth Throw
Hearts Red Throw
Sunlight Wool Throw
Playing Cards Monochrome Throw Home Likes

About J.J. Textile

JJ Textile began with a childhood in Lithuania, surrounded by animals, and summers spent at a grandparents' orchard watching the seasons turn. That love of the natural world followed founder Jurate Jakstaite through art school, a textile degree in Vilnius, and a master's in Helsinki - where, weaving a daily diary of colour and texture, she discovered what textiles could really be: not just fabric, but a way of expressing something.


After a decade designing for Scandinavian textile brands, Jurate moved to Britain. The rolling fields and quiet grey mornings worked their way into her sketchbook, and JJ Textile was born - animals from her Lithuanian childhood meeting the countryside she'd come to love in Britain.


Today, every blanket, cushion and throw starts the same way it always has: a hand-drawn design, rooted in nature, brought to life by trusted Lithuanian manufacturers in pure wool or wool-cotton blends. Wool, to us, isn't a trend - it's a conviction. Renewable, breathable, and better with age, it's the most honest material we know.


Happy living in the woollen world.

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