New Collection Launches From April & White Designed To Create a Wildly Magic Christmas

Father Christmas Letter from April & White

Introducing April & White’s 2025 Wildly Magic Christmas Collection, designed to bring the true magic of Christmas to life. Handcrafted by a team of elves and shipped from the North Pole, the collection of bespoke and personalised products has been designed with meticulous attention to the tiniest details.

From letters from Father Christmas to the perfect Christmas Eve mementos and Stocking Fillers, April & White helps you to make magical family memories this festive season.

Key items in the Christmas Range include:

Personalised Letters From The North Pole

A range of beautiful personalised letters that capture the magic of Christmas and come brimming with wonder and whispers of festive secrets. Each letter is lovingly personalised with details designed to make a child’s eyes sparkle and their heart believe and includes an extra sprinkle of magic with a first-class ticket to explore the starry sky on Christmas Eve night.

Letters are written in beautiful hand calligraphy on luxury paper and envelopes coming in a choice of Holly Berry Red, Candy Cane Pink or Snow White and feature the new Christmas postage stamp from the North Pole Village. Every letter includes a personalised P.S. at the end. Choose to have your letter from Father Christmas or Santa Claus.

Sibling letters (alternative version) are also available.

Choose from

- Letter from Father Christmas – The Wish Jar

- Letter from Father Christmas – The Snowstorm

- Baby’s First Letter

- Father Christmas Letter – for new readers

- Father Christmas Letter – for 2 or more siblings

- The Believe Letter from Father Christmas

- Invitation to Lapland

- Bespoke Letter

All letters £23.99 (except Bespoke Letter - £28)

Christmas Eve Box £30

The magic begins the moment they lift the lid…

Inside you’ll find everything needed for the most enchanting Christmas Eve:

A note from Father Christmas / Santa Claus, with special instructions for the night ahead (that’s personalised by name).
Reindeer Food - fuel to keep those hooves flying until morning.
Magic Dust - to sprinkle so that Father Christmas knows exactly where to find you.
North Pole Pennies - chocolate coins tucked inside a natural bag, with a brand new gold foil hand-stamped tag.
(also available to buy separately)

Other details:

Includes biodegradable glitter for our Magic Dust, so it’s kind to the planet while keeping the magic alive.

Tambourine - £32 (6 inch) £28 (4 inch)

Music makes magic. These hand-painted 6 inch tambourines are the perfect accompaniment to the Christmas festivities, especially for little hands that love making a big noise. With coordinating ribbons. Choose from “Believe” or “Wish”

April & White Believe Tambourine (4inch)

Music Boxes - £10

This vintage wind up Christmas pocket music box is perfect to pop into your little one’s Christmas Eve box or stocking or to give as a sweet gift in the lead up to the big day.

Choose from Let It Snow, Jingle Bells and Winter Wonderland.

The Believe Reindeer Bell - £32

Carefully sourced from India, this beautiful Reindeer Bell has been crafted to the highest quality and comes with a personalised tag and handmade silk ribbon. Each bell comes in an intricately designed box with a personalised tag, accompanied by a secret message on the inside.

Magical Memory Journal - £18

A super-sweet storybook-style keepsake designed to help children capture the sparkle and wonder of their Christmas.

Every journal is personalised with the child’s name and a unique journal number, making it a truly one-of-a-kind piece to treasure.

Inside, you’ll find sweet prompts, memory jars, elf checklists, space to draw and dream, and even a section for parents to record your own magical memories.

Each book also includes 2 surprise Magical Tokens - little keepsakes to celebrate kindness, bravery, joy and more.

Printed on premium paper, this perfect bound book is made to be loved and kept - forever.

Available in pale blush pink or off-white.

April & White Believe Tambourine (6inch)

The April & White Wildly Magic Christmas Collection is available now

Samples are available for shoots and trial

All products are available www.aprilandwhite.co.uk

Last orders for personalised letters is 5th December.

About April & White

April & White was founded in 2016 by Sonia Holmes, built on a passion to fuel the imagination of children everywhere. Sonia’s two children, Josh and Mya, were the inspiration for the brand and continue to be chief product testers. Having worked in the creative industry for years, Sonia has an eye for beauty and detail. Alongside her obsession with all things creative, her Indian heritage influences April & White’s intricately unique designs.

Sonia spent many summers in India when growing up and fell in love with the vibrant colours, amazing architecture and beautiful fabrics. These elements are woven into many of the beautiful pieces in the April & White collection.

What Customers Say:

“April & White are pure magic! Seeing my children open their Father Christmas letters was truly memorable. The quality of the letters, the packaging and the attention to details is first class.”

“Absolutely brilliant. Such care and detail has been put into every order. This is our 5th year of getting our children a letter from Santa and every year has been as magical as the first. I can’t thank the team enough for helping to bring a touch more Christmas magic to our house.”

“Simply magical, the attention to detail is second to none. An excellent small business. I have purchased consistently for a few years now for Christmas and will continue to do so. Highly recommend”

Stockist details

07779727582 | https://www.aprilandwhite.co.uk/

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