About

April & White was founded in 2016 by Sonia Holmes, built on a passion to fuel the imagination of children everywhere. Sonia’s two children, Josh and Mya, were the inspiration for the brand and continue to be chief product testers. Having worked in the creative industry for years, Sonia has an eye for beauty and detail. Alongside her obsession with all things creative, her Indian heritage influences April & White’s intricately unique designs.

Sonia spent many summers in India when growing up and fell in love with the vibrant colours, amazing architecture and beautiful fabrics. These elements are woven into many of the beautiful pieces in the April & White collection.

What Customers Say:

“April & White are pure magic! Seeing my children open their Father Christmas letters was truly memorable. The quality of the letters, the packaging and the attention to details is first class.”

“Absolutely brilliant. Such care and detail has been put into every order. This is our 5th year of getting our children a letter from Santa and every year has been as magical as the first. I can’t thank the team enough for helping to bring a touch more Christmas magic to our house.”

“Simply magical, the attention to detail is second to none. An excellent small business. I have purchased consistently for a few years now for Christmas and will continue to do so. Highly recommend”

Press releases