LONDON – October 22, 2025 – Wayfair.co.uk (NYSE:W), the destination for all things home, has today announced its biggest shopping event of the year, as Way Day returns for an epic four-day run - starting on midnight 31 October 2025.
This year marks the longest-ever Way Day, packed with non-stop savings, thousands of deals and fast delivery straight to your door.
The four-day sale is Wayfair’s biggest event of the season, delivering unbeatable offers and value.
Way Day 2025 brings up to 60% off a wide range of items across Wayfair.co.uk’s expansive selection - from furniture and lighting to rugs, décor, storage, and more.
Whether you’re revamping an entire space, moving house, upgrading your home office, or looking to make savings on Christmas presents - you’ll find amazing offers for every room in the home.
As customers look for smart ways to refresh their homes and with the festive season on the horizon, Way Day arrives at the perfect time – offering exceptional savings across trusted brands like Nespresso, Smeg, Denby, Portmeirion, Arthur Price, and Dartington Crystal, with new flash deals dropping every 24 hours.
“This year marks our biggest Way Day ever - for the first time, we’re extending the event to four full days,” said Carey Pearson, Head of Brand and Integrated Marketing at Wayfair UK. “With up to 60% off across our broadest-ever selection, it’s the perfect time for customers to make considered purchases for their homes. Now more than ever, we know shoppers are looking for great value without compromising on style, quality, or convenience – and Way Day delivers just that. Whether they’re revamping a room, organising their space, or finding that perfect seasonal update, Way Day empowers customers to create a home they truly love - with deals they won’t want to miss.”
This Way Day, customers will find a number of ways to save:
- 4 days of huge non-stop discounts with up to 60% off, it’s Wayfair’s biggest event of the season, starting 31st October running through 3rd November only (ends Midnight GMT)
- New deals live every day
- 24 Hour Flash Deals across all 4 days (starts midnight on 31 Oct). Thousands of limited-time, 24-hour deals will be available throughout all four days of Way Day. Act fast – once they're gone, they're gone!
- Fast & Easy Delivery Wayfair will offer fast shipping sitewide throughout all four days of Way Day*
Shop the Way Day sale from midnight 31st October to midnight 3rd November: https://www.wayfair.co.uk/daily-sales/way-day.
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