Welcome to the Wayfair Press Office

Welcome to the Wayfair Press Office

Products from this company are shipped to: Germany, United Kingdom and are located in: Germany, United Kingdom

About

Wayfair believes everyone should live in a home they love. Through technology and innovation, Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of more than 18 million items across home furnishings, décor, home improvement, housewares and more. Committed to delighting its customers every step of the way, Wayfair is reinventing the way people shop for their homes - from product discovery to final delivery.

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Press releases

09/11/22

Trend alert: Wild Woodland Christmas


















































Cosy, rustic, contemporary and charming – just a few ways to sum up one of the season’s biggest Christmas decorating trends according to leading online homewares destination, Wayfair - introducing Wild Woodland.
 
Embracing an abundance of natural fresh and dried foliage, a colour palette of tonal greens, earthy neutrals and touches of frosty snowy whites come together to create a soothing and enchanting look.

Calling on the principles of biophilic design, Wild Woodland is inspired by nature, connecting us to the outside world even in the cold depths of winter.
 
Wayfair’s Resident Style Advisor, Nadia McCowan Hill explains – “The trend captures the essence of woodland charm, but its overall simplicity displays how easy it can be to give your home a harmonious festive makeover. Incorporating greenery into decorating schemes will instantly lift a room, but the complimentary tones in this look of comforting oatmeal, verdant greens and pale woods help foliage displays take centre stage."
























Go Big
This Christmas it’s all about the big bauble! Statement decorations are a fabulous way to bring this look to life and the beauty of oversized baubles is you don’t need huge amounts to make an impact. Mix a range of textures and finishes such as matte and metallic and include a dopamine dressing pop of vibrant green for a fresh contemporary feel.














































































Enchanting tablescapes
Laying the table for Christmas lunch transforms an everyday dining table into an inspiring setting to enjoy a day of festivities with your guests and gives you the opportunity to get creative. A beautiful tablescape can be achieved with just a few additions and doesn’t need to break the bank.

Firstly, a tablecloth will add character and protect your table from spillages. Existing plain cream or white dinnerware is perfect as a base layer, add a smaller plate in tonal green for appetisers to give your set up an air of occasion.
To recreate the wild woodland look, place pastel green candles for height and a cosy glow. A mix of fresh green and white moss looks magical when paired together as a showstopping natural centerpiece.


















































The beauty of this look is it’s easy to weave into lots of areas. A hallway console table is the idea spot to create a botanical display, with an assortment of vases, bottles and glass jugs in soft greens, clear glass and rusty browns. Fill with a mix of dried flowers and foraged wild seasonal blooms.  A charming hanging bag calendar doubles up as a decorative piece and re-useable advent calendar. Fill it with little surprises and little luxuries, from hot chocolate, hand cream to treats for your pet, the contents can be totally tailored to cater for every member of the family







































































Inside Out
Our outdoor spaces can often be forgotten about outside of the spring summer months, but on a bright, dry December day, they can provide the ideal spot for a simple festive set up. The colour palette of Wild Woodland makes it naturally suited to the garden. Give a garden bench a cosy makeover with a selection of cushions and throws for a comfy spot to enjoy a warming cuppa in the fresh air.




















































For your one stop shop of Christmas decorating ideas and inspiration for every room in your home, shop online at Wayfair.co.uk.


























11/10/22

Dial up the Christmas cheer














































It’s time to step into Christmas and celebrate with loved ones!

Whether you’re an early bird decorator, with the tree up weeks before the 1st of December, or if you need inspiration to weave some festive magic into your home, our expert guide is here to help.

Putting unique finds at your fingertips, Wayfair is the destination for all things home. Whatever your Christmas style, space size, or budget, Wayfair’s Resident Style Advisor, Nadia McCowan Hill, has shared her top tips and tricks to give you plenty of decorating ideas, indoors and out.

As the countdown begins to the most wonderful time of the year, read on for the ultimate guide to give every corner of your home some festive TLC.
















































First things first






















Before you begin, making a general decorating plan can help to avoid a space looking busy and Christmas décor not complimenting your desired festive look. Choosing a colour scheme or design style can help you to shape the space, with a consistent and cohesive look and feel.

There’s an abundance of choice and even if you opt for a more traditional red and white scheme, you can still give it a contemporary feeling with plenty of crisp whites and clean lines.

From pretty lilac and sugar plum, forest woodland green to berrylicious reds, there's no right or wrong way to decorate for Christmas. Just go with your gut!































































Zone in 

If you’re only planning to decorate one area or room of your home, the best space to do this is where you will be spending most of your time. That way you get maximum usage and enjoyment from your styling efforts and can soak up the festive feel. 

In any room, start with deciding where to place the larger items, such as the Christmas tree and garlands, and go from there with wider accessories. A taller tree, over 5ft, will be the natural star of the show, so you want to ensure its placement allows it to shine.

Dazzling Displays

Creating an Instagrammable display doesn’t have to involve huge amounts of hooks, wire and DIY, with one of my favourite decorating hacks – introducing the backdrop arch! Traditionally used for events and weddings, the addition of one of these to your home decorating tool kit is sure to become your go-to wow factor for every seasonal celebration beyond Christmas, from birthdays to garden parties. Simple to put up and down, they come in assortment of shapes and styles and are lightweight, making them easy to move around. One idea would be to dress with faux garlands, mixing in real eucalyptus and trailing ivy, tying hanging decorations at various heights to match the rest of your décor.














































Search in the ‘Party aisle’/ ‘garden arches’ at Wayfair.co.uk
























Faux and fabulous 

The beauty of an artificial tree is the variety of styles there are to choose from. Find the perfect height, shape and colour to match your scheme, with a Christmas tree that you can unbox and decorate year after year.  Easy to assemble with minimal mess and no chance of falling pine needles, the focal point of your celebrations can look just as good as the real thing.

Before settling on your tree, a few practical pointers to ensure it’s a purchase you’ll enjoy for many Christmases to come, and you get exactly what you want: For some general inspiration, Pinterest and Instagram are a brilliant source to spark ideas. The colour of the tree can change the overall look of the room. Think about where you plan to place the tree, how much space you have and check the ceiling height.














































Spruce up your stairway

Spruced stairwell décor offers festive impact without busting the budget. While florists would charge a small fortune to set up your stairwell in style, you can decorate yours yourself, easily and affordably. 
 

Why choose between real and faux when both go together so well? Recreate the look with a base layer green garland layered up with an abundance of dried hydrangea heads, sprayed metallic, and pops of jewel-coloured foliage, finished with a dusting of micro-LED fairy lights. This luxe look works perfectly in a hallway setting, totally transforming a staircase with an Instagrammable display.
















































Simple Swaps

There are lots of smaller changes you can make in other rooms of your home, making them feel extra special for the festivities. A Christmas doormat will set the scene, cute mugs for hot chocolate in the kitchen and, in the living room, cushions and throws will change up everyday look. 

Upstairs, use bedding and sheets in festive colours and patterns to bring the holiday cheer to bedrooms, a lovely way to get little ones excited for the impending big day! Even the bathroom can be given a nod to the season, swapping your hand towels for some Christmas-themed designs.














































Outside In

Outdoor decorations and window displays will give your guests a warm welcome, whilst spreading some Christmas cheer to the local neighbourhood and passersby. 





































Lights will add instant sparkle, whilst being an easy and effortless addition to add some ambience. There are several styles of Christmas lights meant to be used specifically to decorate your outdoor spaces, including icicle lights, solar string lights and lights meant for lining pathways.

For a bigger, statement outdoor display, choose oversized decorations for maximum impact. Inflatable characters, oversized nutcrackers, outdoor nativity scenes and life-size sleighs are just some of the options – you can really have some fun and get creative in your outdoor space for your very own magical, and memorable garden grotto.






















































For your one stop shop of Christmas decorating ideas and inspiration for every room in your home, shop online at Wayfair.co.uk.


















































ENDS
 
Notes to Editors:

All expert commentary to be accredited to Wayfair’s Resident Style Advisor, Nadia McCowan Hill
























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