**IOLLA Presents The Poets Edit - Eyewear’s best kept secret.**

Launching 26th February 2026 / All glasses £85 including prescription lenses and lens thinning

Skye in Brushed Gold

Scottish eyewear brand IOLLA unveils The Poets Edit - a considered collection of glasses and sunglasses that blends modern romanticism, effortless design, and quiet confidence. Designed to be discovered, not declared, the campaign celebrates pieces that are noticed by the right people - a friend, a colleague, a stranger whose glasses you just have to ask about.

“Sometimes the best kept secrets are worth sharing.”

The Edit

Each frame in The Poets Edit reflects IOLLA’s philosophy of thoughtful design and everyday wearability -

Skye in Brushed Gold

Skye - Delicate metal curves softened into a lightweight, modern silhouette that feels quietly elegant.

Callie in Deep Havana

Callie - A classic oval, subtly sculpted and perfectly balanced, exuding confidence and timeless style.

Rowan in Plum

Rowan - Oversized with rounded edges and considered proportions, this frame feels romantic, relaxed, and quietly dramatic.

Ramsay in Vanilla Crystal

Ramsay - A rectangular aviator style softened with gentle curves, offering grounded, composed and understated style.

Boyd in Khaki Green

Boyd - Bold yet softened, this rounded silhouette balances character and versatility.

All frames are available as both optical glasses and sunglasses. Together, the collection moves between softness and structure, romance and restraint, designed to become part of the wearer’s everyday rhythm.

A Shift Toward Thoughtful Style

As consumers increasingly seek longevity over fast-moving trends, The Poets Edit embraces intentional buying and subtle distinction. Crafted in Scotland with premium materials, each frame is available for £85, including prescription lenses and lens thinning, and embodies IOLLA’s commitment to transparency, quality, and optical expertise.

The Poets Edit launches online and in IOLLA showrooms nationwide on 26th February 2026. For more information or samples, contact Lisa on press loft or at lisalaidlaw@iolla.com

About IOLLA

Founded in Scotland in 2015, IOLLA exists to make buying glasses simpler and fairer.

The concept is clear. All prescription glasses are £85, including lenses and lens thinning. No complicated pricing structure and no paying more because your prescription is stronger. In an industry known for upgrades and hidden costs, IOLLA keeps it flat, transparent and honest.

Frames are designed in house using quality materials, combining considered design with everyday durability. The same straightforward approach runs through the wider range, from non prescription sunglasses at £85 to prescription sunglasses at £105.

With showrooms across the UK and a loyal, community led customer base, IOLLA has built its reputation on remarkable pricing, quality products and genuinely helpful service. Premium eyewear, done differently.

Stockist details

03301246525 | https://iolla.com/

Contact PR team Visit press office