About

Founded in Scotland in 2015, IOLLA exists to make buying glasses simpler and fairer.

The concept is clear. IOLLA’s core prescription glasses collection is £85, including lenses and lens thinning. No complicated pricing structure and no paying more because your prescription is stronger. In an industry known for upgrades and hidden costs, IOLLA keeps pricing straightforward, upfront and honest.

Frames are designed in house using quality materials, combining considered design with everyday durability. Alongside its core collection, IOLLA also produces occasional limited edition collaborations and special releases that showcase new materials, design partnerships and creative ideas.

With showrooms across the UK and a loyal, community-led customer base, IOLLA has built its reputation on remarkable pricing, quality products and genuinely helpful service. Premium eyewear, done differently.

Press releases