IOLLA Launches £85 Sunglasses Collection Inspired by British Summer - With Nationwide Recycling Scheme 

Glasgow-based eyewear brand IOLLA has launched a seven new sunglasses styles priced at £85 as part of their latest Spring/Summer collection.

Rolling out across the UK from the 23rd of April, the Make The Most campaign is inspired by a familiar British behaviour - when good weather appears, plans change. Commutes get longer, meetings end earlier, and time moves outdoors... often at short notice. Designed for exactly these moments, IOLLA is positioning sunglasses as an everyday essential rather than something reserved for holidays.

To mark the launch, IOLLA is introducing a weekend long Frame Amnesty across all UK showrooms. Customers can bring in any old sunglasses, regardless of brand or condition, and receive £10 off a new pair. All donated frames will be recycled, supporting a more sustainable approach to eyewear consumption.

The new collection features seven unisex acetate frames, available in a range of colourways and lens options including polarised and gradient finishes. Designed in Scotland and priced at £85, the range continues IOLLA’s focus on accessible, design-led eyewear.

Shot across Glasgow, the campaign captures small, recognisable moments - leaving work early, heading to the park, taking the long way home. Reflecting the unpredictability of British weather, the shoot continued despite overcast conditions - reinforcing the idea that the best moments aren’t always planned.

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“British summer doesn’t wait,” says Kathryn McKerrall, Creative Lead at IOLLA. “When the sun shows up, even briefly, people respond instinctively. This collection is designed to be part of that moment - something you grab without overthinking.”

The new collection is available in store and online from the 23rd of April.

For further information, imagery, or interview requests, please contact the IOLLA press team via Press Loft. Product samples are available for editorial consideration.