IOLLA

IOLLA Launches Limited Edition World Cup Collection Celebrating Scotland’s Return to Football’s Biggest Stage
Angus Maclean Sun Duo

“Designed for long after the final whistle.”



Scottish eyewear brand IOLLA has unveiled 'Frames for the World Stage', a limited edition collection called 'The Fans' Edit' created to mark Scotland’s return to the World Cup for the first time in decades.

Rooted in Scottish creativity, design culture, and the shared experience of supporting the national team, the campaign brings together IOLLA, SETT menswear, and Scottish illustrator Studio Parko in a celebration of modern Scottish identity both on and off the pitch.

At the centre of the collection is 4 new limited edition Stone Blue acetate frames featuring subtle detailing inspired by vintage football kits, alongside an engraved Alba gu bràth temple finish.
Maclean in Stone Blue with grey lenses Limited Edition
Maclean in Stone Blue with grey lenses Limited Edition
Ramsay in Stone Blue with Grey Lenses Limited Edition
Ramsay in Stone Blue with Grey Lenses Limited Edition
Boyd in Stone Blue with Grey lenses Limited Edition
Boyd in Stone Blue with Grey lenses Limited Edition
Angus in Stone Blue with grey lenses Limited Edition
Angus in Stone Blue with grey lenses Limited Edition

The release also includes a collectible cleaning kit and cloth trio featuring custom artwork by Scottish illustrator Edward McGowan, the artist behind Studio Parko. The frames and cleaning kit are available as a bundle for £95, with £5 donated to support SAMH and Craig Fergusons Tartan Trek.
IOLLA Fans Edit Bundle
IOLLA Fans Edit Bundle
£95

Launching in May 2026, the campaign captures the rituals and anticipation surrounding Scotland’s return to football’s biggest stage, from pub gardens and living rooms to city streets and fan gatherings across the country.

Rather than focusing solely on the stadium experience, Frames for the World Stage celebrates the way supporters show up wherever they are, recognising that modern football culture is built as much around shared moments and collective energy as it is the match itself.

Speaking about the launch, Stefan Hunter, CEO at IOLLA said -

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“This collection is about more than football. It’s about the shared experience of supporting Scotland at a moment that feels genuinely rare and exciting. We wanted to create something collectible and design-led that people would want to wear long after the tournament ends.”

The campaign forms part of IOLLA’s continued positioning as a design led Scottish brand rooted in culture, creativity, and everyday style.
IOLLA Alba gu Brath engraving
Boyd Angus Sun Duo

Frames for the World Stage launches May 2026 online and across all IOLLA showrooms. For more imagery or information, please feel free to reach out.

About IOLLA

Founded in Scotland in 2015, IOLLA exists to make buying glasses simpler and fairer.


The concept is clear. All prescription glasses are £85, including lenses and lens thinning. No complicated pricing structure and no paying more because your prescription is stronger. In an industry known for upgrades and hidden costs, IOLLA keeps it flat, transparent and honest.


Frames are designed in house using quality materials, combining considered design with everyday durability. The same straightforward approach runs through the wider range, from non prescription sunglasses at £85 to prescription sunglasses at £105.


With showrooms across the UK and a loyal, community led customer base, IOLLA has built its reputation on remarkable pricing, quality products and genuinely helpful service. Premium eyewear, done differently.

Stockist details

03301246525 | https://iolla.com/