icon launches brand new website across UK + Europe

Things feel smoother around here and, that’s no accident - our new website is now live.

It’s now easier to browse, easier to shop, and easier to land on the pieces that just feel right. same comfort, less effort getting there.

Head to the links below to shop all things #iconhome in your country.

Shop iconbeanbags.co.uk

Shop iconbeanbags.ie

shop iconsitzsack.de

shop iconpouf.fr

We're also now B Corp Certified! 

From responsibly sourced fabrics to fair working practices, we’re always pushing to do better across the whole business.

Better for people. Better for the planet. Being a Certified B Corp means we’re part of a group of businesses trying to do things better. Less talk, more action.

For our customers, it means less guesswork. More confidence in what you’re buying. And knowing we’re held to keep improving, not just once, but over time.

About icon bean bags

n 2003, Jayne Dolder reimagined the nostalgic bean bag of her childhood. icon (BGRP Ltd) was later founded in 2005 at Jayne’s kitchen table and quickly grew into a leader in its category. From day one, our focus has always been on one thing: comfort.

We know comfort isn’t just the squish of a bean bag. It’s the way a cushion makes you smile when you walk into a room. It’s a perfectly arranged shelf. Or your favourite mug.

Comfort isn’t just something that’s tactile, it’s emotional too.

We create thoughtful pieces that truly reflect you, your taste, your memories, your everyday rituals.

Explore our range of comfy bean bags today on iconbeanbags.co.uk