We have used Press Loft for nearly a decade now. They are our virtual 24- hour press office. In this digital era, having our bank of images that journalists can have instant access to 24-hours a day is priceless. The reporting tools also allow us to see anticipated coverage and therefore pre-order and adjust stock orders to accommodate for the sales uplift we see as a result of the press exposure.

Pressloft is a fantastic resource that I use on a regular basis as it’s perfect for last minute images. So many top brands use it these days which means it’s the go-to-place for reliable hires pics together with the caption information. I couldn’t live without it!