B&Q MARK TRIUMPHANT RETURN OF BUSY LIZZIES BY GOING FOR GOLD AT RHS FLOWER SHOW
B&Q has announced its return to the RHS Flower Show calendar, having teamed up with award-winning garden designer Matthew Childs to create a show garden at RHS Hampton Court Palace Flower show named the ‘B&Q Bursting Busy Lizzie Garden’, championing the return of the beloved busy lizzie.
Busy lizzies disappeared from garden centres in 2012 after the widespread “Impatiens Downy Mildew” disease hit the UK and Europe. Since then, B&Q has been working exclusively with Syngenta Flowers to create a new variety of Imara Bizzie Lizzies that are more resistant to downy mildew than ever before. The name ‘Imara’ means ‘strong & resilient’ in Swahili, a tribute to the region in East Africa where the original busy lizzies are from.
The colourful plants are also known as ‘impatiens’, meaning ‘impatient’, which refers to the way the plant’s seed head bursts open. Visitors can expect B&Q’s garden to be bursting with busy lizzies planted in a contemporary style that will challenge perceptions of them being traditional annual bedding plant.
No stranger to the RHS, with gold medals for ‘best in show’ and ‘best conceptual garden’ under his belt, garden designer Matthew Child’s ‘B&Q Bursting Busy Lizzie Garden’ has been created in homage to the beloved annual plants and their East African heritage.
Dubbed by Matthew and B&Q as the ‘ultimate feel good outdoor space’, the ‘B&Q Bursting Busy Lizzie Garden’ is inspired by the insight that gardens are the sweet spot of British home happiness. New research from B&Q polled 2,000 UK homeowners to find that 86 per cent of us feel immediately happier after doing an outdoor project and 55 per cent enjoy their space much more afterwards. When asked which elements of their outdoor space gave them the biggest emotional payback, people identified that having space to relax (65 per cent), colourful flowers (48 per cent), cultivating plants (45 per cent), and entertaining outdoors (33 per cent) all held the most happiness potential.
The show garden will reflect the feel good power of our gardens by showcasing inspirational, multifunctional outdoor spaces using affordable products from B&Q. The influence of colour will also be brought to life through the vibrancy of the Imara Bizzie Lizzies that comes in six bright shades.
Matthew Childs, award-winning garden designer, said: “It’s great to be returning to the RHS with this very special project. I am passionate about designing unique gardens for all to enjoy so B&Q’s vision of a feel good space was a perfect fit. It’s also been a privilege to be among the first to see and experience the return of the fabulous busy lizzie - I’m sure it is set to reclaim its crown as the UK’s favourite bedding plant!”
Steve Guy, Market Director for Outdoor at B&Q, said: “We’re delighted to be returning to the RHS Flower Show circuit for the first time in five years. Our ‘B&Q Bursting Busy Lizzie Garden’ is designed to help Brits to realise the huge feel good potential our outdoor spaces hold, inspire them with brilliant garden solutions and celebrate the years of innovation that have gone into bringing busy lizzies back into UK gardens. Britons really do love the busy lizzie – we’ve sold nearly a million plants in the last week. We’ve been amazed by the high demand and we’re having to replenish our supplies every day – they are probably our fastest selling plant ever.”
The ‘B&Q Bursting Busy Lizzie Garden’ will be unveiled at RHS Hampton Court Flower Show from 3 – 8 July 2018.
NOTES TO EDITORS:
For more info please contact the B&Q Press Office on B&Q@goodrelations.co.uk / 0207 932 3693.
The research was conducted by OnePoll, surveying 2,000 UK homeowners between 08/03/2018-13/03/2018.
B&Q is the UK’s leading home improvement and garden living retailer, offering great prices across 40,000 products in 300 stores across the UK and on diy.com
Their team of more than 27,000 colleagues of all ages are respected nation-wide for providing great home improvement help to customers. They’re the beating heart of B&Q and their iconic orange aprons are worn with pride.
Every year, more than 20 million people make their homes and outdoor living better with B&Q, and every year the company achieves ever-higher standards for sustainable sourcing.
B&Q is part of Kingfisher plc, the international home improvement company which operates over 1,200 stores in 10 countries across Europe.
ABOUT MATTHEW CHILDS
Matthew is an award winning British garden designer who decided to make his passion for plants and gardens his career in 2009. Since setting up his practice in the UK, he has designed a diverse range of exciting landscapes. Matthew’s approach to garden design is to tailor gardens to each client and produce very human outdoor spaces which have a strong narrative, are a reflection of the people who use them and the surroundings in which they sit. Matthew’s design style is contemporary in nature with bold hard landscaping balanced by a tapestry of rich and full planting.
His conceptual garden at the 2012 RHS Hampton Court Palace Flower Show received an RHS gold medal and Best conceptual garden award; this was followed by a second RHS gold medal and the Best Show Garden award in 2013. In 2014 Matthew's first RHS main avenue Chelsea show garden for Brewin Dolphin attained a silver gilt medal. In 2016 Matthew built show gardens in Istanbul and Moscow for which he was awarded the coveted Grand Prix and in 2017 created an installation on the steps of The Russian State Library in Moscow.
Matthew lectures internationally, and also at KLC School of design where he himself trained. Recently Matthew has judged international garden festivals and from 2018 has been selected to become an RHS judge.
Syngenta is a leading agriculture company with more than 28,000 employees in over 90 countries dedicated to our mission: Bringing plant potential to life. Through world-class science, global reach and commitment to our customers, we help to increase crop productivity, protect the environment and improve health and quality of life. To learn more visitwww.syngenta.com.