About

Founded in Scotland in 2015, IOLLA exists to make buying glasses simpler and fairer.

The concept is clear. All prescription glasses are £85, including lenses and lens thinning. No complicated pricing structure and no paying more because your prescription is stronger. In an industry known for upgrades and hidden costs, IOLLA keeps it flat, transparent and honest.

Frames are designed in house using quality materials, combining considered design with everyday durability. The same straightforward approach runs through the wider range, from non prescription sunglasses at £85 to prescription sunglasses at £105.

With showrooms across the UK and a loyal, community led customer base, IOLLA has built its reputation on remarkable pricing, quality products and genuinely helpful service. Premium eyewear, done differently.

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