About us
Connecting journalists with brands
What's our story?
Press Loft is the largest online PR tool specialising in the Interior, Gift, Fashion & Lifestyle sectors with teams set up around the globe. We work to connect brands, PR and Digital Marketing agencies with journalists, bloggers and social influencers. Founded by Nikki Snell in 2006 after needing a system to manage her clients' images for her PR Agency, zero2one PR, Press Loft soon took off as a business in its own right.
Simplifying the PR process between brands and the media is what we’re all about. Gone are the days where journalists have to request a high res image one-by-one. Housing all PR content in an online press room allows journalists to access everything they need to feature a brand in an instant and as a result increases their press coverage results significantly.
Our clients not only save hours of time with automated image distribution and contact management, but having an online press room also broadens their media reach, bypasses foreign language barriers, and tracks all activity and results with detailed reporting.
Press Loft was founded by Nikki Snell on Portobello Road in London as an image library tool
Press releases and journalist requests were introduced
By now, Press Loft has expanded into Australia, France, Germany, Italy and Spain
Influencer collaboration tools were added
Image library was redesigned and downloads increased by 30%
Launched Studio, our design and moodboarding software
Our affiliate network was launched to brands and media
AI integration with image upscaling, captioning and press release writing
Who do we help?
Brands
We help brands to increase their press features by providing them with the simple DIY tools to connect with top media online, anytime.
Free trialPR agencies
Our PR tools work inline with PR Agencies' campaign strategies and in turn save them time, broaden their reach, and provide detailed reporting.
Free trialJournalists and influencers
We are the free ultimate resource for journalists and bloggers looking for products / images / brands for their articles. All free, online and easy to access 24/7
Free forever, register nowServices
Brands & PR / digital agencies
Create an online press office, connect with top journalists + influencers, track your results.
Free trialJournalists & influencers
Source and download free-to-use images and PR news. Connect and collaborate with hundreds of brands.
Create your free accountOur global network
Interested?
Get in touch with our friendly team!
info@pressloft.com | live chat
Brands & PR / digital agencies
Create an online press office, connect with top journalists + influencers, track your results.
Free trialJournalists & influencers
Source and download free-to-use images and PR news. Connect and collaborate with hundreds of brands.
Create your free account