About

Ava Innes is a sustainable luxury bedding brand based in Elgin on Scotland’s Moray coastline, founded in 2019 by textile industry veteran Joan Johnston. Driven by her personal journey with sleep wellness and deep expertise in cashmere, Joan pioneered the world’s first Cashmere Guard duvet, a naturally weighted, temperature‑regulating bedding innovation for which she holds patents in both the UK and US.

Our signature duvets feature a unique fill of cashmere guard hair—previously considered a by‑product—layered with Scottish wool and encased in certified organic cotton. This blend offers gentle, breathable warmth and subtle weight that promotes restorative slumber. Clinically, 93% of users report better sleep—longer, deeper, and with fewer disturbances—after switching from conventional feather or synthetic duvets.

All Ava Innes products are handcrafted in the UK—duvets and pillows in Yorkshire, and bespoke finishing in Scottish mills—with a focus on sustainable, traceable sourcing and ethical production practices.