Supporting small, local designers and makers has always been important to Lianne, and with Albert & Moo, she tries as much as possible to stock products which are handmade, or designed and produced in the UK, particularly championing local brands. She is a staunch supporter of the Just A Card campaign, and very much practices what she preaches, shopping with other indie brands, small retailers and B Corps almost exclusively. There is even have a semi-regular series on the blog called #ShopSmall taking different themes and trends and then finding the best products from indie stores.