Hello, Islington

Our new Shack is now open in the heart of Islington, just a 5-minute walk f...

16 Jul 2025

Keep Cool with Loaf's Laid-Back Linen

Feeling the heat? Loaf's super-soft, breathable linen is the only choice fo...

09 Jul 2025

Dive in to our NEW bedtime campaign

Tuck into our ridiculously comfortable new beds and bedroom bits, designed ...

24 Jun 2025

Butter Yellow

Everyone's got an appetite for yellow right now, it's almost 30% up this ye...

09 May 2025

Fit for a Queenie

Meet Queenie. Our fastest-selling Spring style. With plush cushions, a sink...

25 Mar 2025

New Things For A Comfy Spring

However you like to Loaf, our ridiculously comfortable new collection is ma...

13 Mar 2025

Comfy Mid-Century Styles

Inspired by the designs of the sixties and seventies, these new additions h...

13 Mar 2025

Shearer collection

Shop our other Shearer styles for soft satisfaction. All made from sustaina...

13 Mar 2025

Throws

Loafy blankets and throws! Woven on European looms for that vintage feel: h...

27 Jan 2021

Yellow

All things yellow!

27 Jan 2021

Mirrors

Hammered and buffed to imperfection. That's the Loaf way: https://loaf.com/...

27 Jan 2021

Sofas

Sofa for Loafers! Get deep, down and squishy with these laid-back loafing m...

27 Jan 2021

Beds

Welcome to our horizontal world with these scrummy beds: https://loaf.com/p...

27 Jan 2021

SS21 Collection

To cheer ourselves up this February we’ve cranked up the colour and amped...

27 Jan 2021

Rugs

Loaf's rugs, handmade the old-fashioned way, are for those who want squish ...

27 Jan 2021

Lighting

Loaf's laid-back lighting: https://loaf.com/products/lamps

27 Jan 2021