Now open: Loaf Chelmsford

British furniture brand Loaf, known for its ridiculously comfortable sofas,...

01 May 2026

NEW Spring Collection 26

14 Apr 2026

Loaf Spring 26

17 Mar 2026

Loaf launches Chenille

From French ateliers to a global interiors favourite, chenille now arrives ...

17 Mar 2026

Loaf 26 - The Home Stretch

19 Feb 2026

Loaf's Shearling Collection

Shear Goodness. Loaf’s shearling is 100% natural and totally unbleached. ...

14 Jan 2026

Loaf Bestsellers 2025

Meet Loaf’s most-loved pieces of 2025. Bestselling styles, in the year's ...

16 Dec 2025

Pantone's Colour of the Year 2026: Cloud Dancer

Pantone has officially announced Cloud Dancer as Colour of the Year 2026. A...

04 Dec 2025

Loaf’s ultimate stocking filler gift guide 2025

Big list, little time? Loaf’s made gifting easy. From the family member w...

31 Oct 2025

Sofa by day, bed by night

Our new sofa bed collection pairs our signature sink-in sofa comfort with a...

21 Oct 2025

Gather round the table

With hosting season upon us, our new dining collection blends timeless craf...

17 Sep 2025

NEW Autumn Collection

Consider this your invitation to ease into Autumn. Think hearty food, early...

10 Sep 2025

Earthy Tones Trend

We've done the groundwork... earthy tones are trending. From warm terracott...

04 Sep 2025

Hello, Islington

Our new Shack is now open in the heart of Islington, just a 5-minute walk f...

16 Jul 2025

Keep Cool with Loaf's Laid-Back Linen

Feeling the heat? Loaf's super-soft, breathable linen is the only choice fo...

09 Jul 2025

Jump into our June Launch

Make yourself a brew and get stuck into our collection. We've got all the f...

24 Jun 2025

Dive in to our NEW bedtime campaign

Tuck into our ridiculously comfortable new beds and bedroom bits, designed ...

24 Jun 2025

Butter Yellow

Everyone's got an appetite for yellow right now, it's almost 30% up this ye...

09 May 2025

Fit for a Queenie

Meet Queenie. Our fastest-selling Spring style. With plush cushions, a sink...

25 Mar 2025

New Things For A Comfy Spring

However you like to Loaf, our ridiculously comfortable new collection is ma...

13 Mar 2025