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06/10/17
THE IRRITATING SLEEPING HABITS CAUSING BRITS TO SPLIT
Desperate partners reveal that terrible sleeping habits have driven almost half of us (42%) to sleep in separate beds
1 in 10 (12%) have split, or considered a split, with a partner due to their irritating sleeping habits, with men twice as likely as women to split with a partner for their sleeping slip-ups
A whopping 45% of Brits fail to reach the recommended 7 hours sleep per night, which is classed as Chronic Sleep Deprivation
Great Britain is becoming a nation of nappers, with almost half (46%) of Brits taking naps during the day, every single week
Research by MADE.COM to mark the launch of the new Sleep Shop category, has revealed the irritating sleep habits wreaking havoc in today’s relationships.
Though it’s recommended that we spend 30% of our lives asleep, it’s clear that there’s a fundamental flaw when it comes to sleeping with a partner by our sides. With almost half of us (42%) admitting that we now resort to sleeping in separate beds due to a lover’s tiresome sleep habits, precious time spent together between the sheets is on the decrease. Over one in ten Brits (12%) confess to have considered a split due to a partner’s night time activity. Snoring is the number one dumpable offence, followed by heavy breathing, huffing and puffing, tossing and turning, and starfishing. Farting in bed was cited by 13% as a dump-worthy offence, with women twice as likely as men to split over it.
Respondents complained of an array of night time annoyances, including one from a partner who refused to sleep until they had recited the alphabet twice, and another who needed a hot flask of tea by their bedside in case of a midnight craving.
The survey also revealed that we are becoming a nation of nappers, with almost half (46%) needing to take daytime naps to top up the sleep stolen by a restless spouse. Men topped the lazy chart, taking an average of 2.5hrs of daytime naps per week, or 5 extra full days asleep per year.
MADE.COM’s new Sleep Shop includes a range of affordable luxury down pillows and duvets to help with the perfect night’s sleep, no matter who is in bed with you, and to help maximise those power naps.
MADE also has a range of luxurious cotton and linen bedding which could be a perfect gift for the tenth of Brits who confess to keeping their dirty sheets on for more than three months at a time, with men being twice as likely women to last that long. Some respondents even complained of partners who didn’t wash the sheets, but simply flipped the dirty ones over.
THE TOP 8 SPLITTABLE SLEEP OFFENCES
Snoring (64%)
Heavy Breathing (31%)
Tossing and Turning (21%)
Huffing and Puffing (21%)
Starfishing (17%)
Farting (13%)
Twitching (13%)
Coughing (12%)
For more information, please see https://www.made.com/bedding
High res images downloadable here: https://we.tl/WRns0odNml
Also available for download on made.pressloft.com
21/09/17
MADE.COM ANNOUNCES LAUNCH OF TALENTLAB, AN INNOVATIVE NEW CROWDSOURCING AND CROWDFUNDING PLATFORM
TalentLAB will launch more than 200 designers every year
September 20th, 2017 – MADE.COM today announced the launch of TalentLAB, an innovative new crowdsourcing and crowdfunding platform that will offer customers access to an unrivalled boutique of new and unique designs.
Designers can upload their ideas directly to the TalentLAB platform for the chance to be shortlisted by MADE.COM. The design-savvy MADE.COM customer community will then have the chance to pledge a small, refundable deposit (£5-£30) to register their interest in seeing that product being made. MADE will commit to putting the designs with the most pledges into production and releasing them on the website.
For designers, this is a unique chance to gain access to MADE’s vast network of producers across the globe, the Europe-wide catalogue of loyal, engaged customers and to the technology which enables distribution to MADE’s eight commercial markets.
For the first time, customers will have a real chance to have their say in what goes into production and buy new design from previously unseen designers. Those who pledge will get privileged pricing of up to 30% off the final sale price via an exclusive window to buy the designs before they are officially launched on MADE.COM.
Speaking at the launch event at the Victoria and Albert Museum, Ruth Wassermann, Design Director, MADE.COM, commented: “We know that there are many adventurous, innovative ideas in the world that never get brought to life. TalentLAB will help shine a spotlight on creativity, helping designers get a foothold in the industry and helping customers get their hands on new bold designs. And here at MADE.COM, we will get a read on which pieces our customers love, especially the ones that are daring and different.”
TalentLAB will deliver a brand new curated collection to shop from every two months with up to 200 designers having their ideas turned into reality every year. The designs discovered through TalentLAB will make up to 10% of all new products launched on MADE.COM.
TalentLAB is an evolution of the Emerging Talent Award, first launched in 2013, giving designers from around the world the opportunity to gain visibility and be rated by MADE.COM’s network of influencers and customers. The success of the awards, attracting thousands of entries and tens of thousands of votes showed that there is a huge pool of design talent but the format only allowed one winner. TalentLAB will mean that many of the other outstanding designs submitted each year can now be created and made available to MADE.COM customers.
Philippe Chainieux, CEO, MADE.COM, added: “MADE changed the furniture retail industry by creating a new proposition for customers seven years ago, now we expect TalentLAB to change the landscape again. We hope TalentLAB will become the number one destination for designers; the only place where designs can be brought to life, produced, promoted and distributed to the largest customer base in Europe. More so than ever before, our customers will have access to the most unique designs from across the world.”
This year’s Emerging Talent Award winner was also announced at the event, with HIRAKI by Charlotte Petitpierre winning from a shortlist of six designs chosen by a panel including MADE’s Design Director, Ruth Wasserman and Christopher Wilk, Keeper of Furniture, Textiles and Fashion at the Victoria and Albert Museum.
The winning design is a table lamp with an adjustable ring that gives the impression of a small moon erected on two arms. Supported by a metal structure, its adjustable ring and its sensory system, allows to adjust the luminosity to suit your mood. The flat LED bulb allows a soft light from the center to extend towards the edges of the shade.
For further information, please contact:
CharlotteA@hunt-gather.com
KatieF@hunt-gather.com
Tim@hunt-gather.com