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About
Held in the heart of London, Top Drawer is the UK's leading design-led trade show, carefully curated with buyers in mind, complimented by Top Drawer On Demand - the digital platform connecting brands with buyers.
Each year we welcome our community of creative buyers ready to source for the season ahead. If you are a design-led brand you can join us to present your latest collection to the very best independent boutiques, department stores, concept stores, and galleries across the UK and abroad.
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Press releases
23/01/24
Top Drawer delivers an expanded show and second successive visitor increase!
Top Drawer S/S24, the first sourcing event of the year for the UK’s retail industry, closed its doors last week following three days of successful, vibrant trade at Olympia London; having delivered a show that was 10% larger than 2023, it also benefited from a second successive year of visitor growth following a hugely successful acquisition strategy that resulted in thousands of new faces on the show floor, with 35% of them never having attended previously. The international flavour of recent editions also continued, with over 40 countries represented across the 3 days including the likes of Argentina, Australia, Bermuda, Canada, Chile, Greece, Iceland, Iraq, Japan, Jordan, Korea, Malaysia, New Zealand, South Africa, Turkey and the United States.
In addition to the uplift in overall attendee numbers, a focus on attracting high-budget retailers also saw a 23% increase in the amount of VIP buyers with budgets of over £250k. As a result, Top Drawer witnessed a veritable who's who of Retail on the show floor, including buyers from Accessorize, Anthropologie, Art Print Japan Co., ASDA, Asos, Avoca, Barbican Centre, Barkers, Barnes & Noble, Blue Diamond, Brand Alley, CARDZONE, Cass Art, Charles Tyrwhitt, Debenhams, Disney, Dunelm, English Heritage, Established & Sons, Fat Face, Fenwick, Flying Tiger Copenhagen, Fortnum & Mason, Frasers Group, Fron Goch Garden Centre, Gatwick Airport, Graham & Green, Habitat, Harrods, Harvey Nichols, Heal's, Historic Royal Palaces, Homesense, Hoopers, Imperial War Museum, Jarrold Department Store, Jigsaw, John Lewis, JoJo Maman Bebe, Joules, L’Oreal, Lakeland, Lark London, Laura Ashley, Le Bon Marche, LIBERTY, Lords At Home, Moleskine, Moonpig, Morleys Department Stores, Museum Rijswijk, National Trust, NEXT, Notcutts, Ocado Retail, Oliver Bonas, Paul Smith, Petersham Nurseries, Ransoms Garden Centre, Rockett St George, Rossiters Of Bath, Royal Albert Hall, Royal Opera House, Ryman, Sainsburys,Science Museum Group, SCP, Scribbler, Selfridges, Sofology, Southbank Centre, Squires, Tate Enterprises, Tesco, The British Museum Company, The Conran Shop Japan, The Design Museum, The Dulwich Trader, The Hambledon, The National Gallery, The Natural History Museum, The V&A Museum, The White Company, TJX Europe, Transport for London, twentytwentyone, Urban Outfitters, Vinegar Hill, Waterstones, Whole Foods, WHSmith, World Duty Free, and ZSL.
Buyers relished the increased choice on offer - with 10% more exhibitors taking part than last January - and took every opportunity to connect with over 550 suppliers - 30% of whom were brand new to the event! Given the hand-picked nature of the fair, the quality on offer was also evident, with Fran and Vickie Huxley from Simply Rye effusive in their praise: ‘It's just SO hard to choose when there's so many beautiful products in one place!’ Lauren Jarvis from Mlkwood store echoed these sentiments, explaining that ‘It is always a fun and inspirational trip! It was so lovely to speak to new people and some familiar faces!’ Christina Easton from LillianDaph agreed, explaining that ‘So many wonderful creatives together in one place made for a super inspirational visit, and of course a touch of shopping!’
Exhibitors reaped the benefit of high visitors numbers, and were especially excited about the quality of those coming through the doors. Ailis Topley, founder of show newcomers Pott Candles, had a phenomenal time: ‘It’s been a fantastic show and great to meet loads of buyers who were ready to buy and wanting to get their sourcing done.’ Another newcomer, Laura Burbery from Little Belle Nightlight agreed, explaining ‘I travelled 3 days from Australia to exhibit and it was more than worth it! I now have an amazing network of stockists in the UK and the connections I made have been invaluable. I'm equally impressed by the amount of continuous foot traffic. Excellent, excellent, experience!’ Katie Wagstaff of Oh Squirrel agreed: ‘Top Drawer was simply amazing and beyond exhausting. Such a great return after 4 years away, opening more new accounts than was on my wish list, and taking orders from stockists I’m proud to have worked with for years.’
The positive vibes continued for show veterans, with Ohh Deer’s, Founder Mark Callaby exclaiming ‘Best trade show ever!… in one day alone we took more orders than in the entirety of any other fair we’ve ever been at!’ Abbie Franks of We Are Proper Good was similarly enthused: ‘This is the best year I've had so far. I've met both returning and new clients and this is the most orders I've ever done at a trade show. I’ve already rebooked!!’ Sophie Parker, Owner of The Flora Lab summed up the feelings of many: ‘A wonderful experience from start to finish’.
Beyond sourcing, visitors enjoyed the opportunities to learn from industry figureheads, with crowds gathering for the packed RetailFest schedule and hearing from the likes of Develop Digital’s Charlotte Courtney, Platform Retail’s Stacy Chan, and Rebuildagram’s Kirsty Raper, as well as a panel presented by The Giftware Association. Opposite the RetailFest stage, the Business Hub was open, giving visitors the opportunity to meet with experts and receive 1:1 business advice covering PR, Finances, Retail Strategy, Branding, and Visual Merchandising. Those taking part had the chance to speak with Retail Huddle Founder Ami Radheru, Dueto Agency Founder Claire Charlton, Retail and Wholesale Expert Therese Oertenblad, Top Tricks Founder Priscilla Pollara, and ESTILA Magazine Editor Karolina Barnes, along with many more.
There was also inspiration around every corner with experts The Better Trends Co. curating the show’s Trends Feature. This season Co-Founders Louise Healy and Natalie Alexander focussed on 3 key themes for the year ahead: Summer Solstice, Have your cake and eat it, and Summer Haze. The Trends Feature ignited visitors' inspiration, gave them a chance to discover a variety of brands from across all sectors, and helped buyers to visualise and shape their new collections and ensure they are not only current, but commercial as well.
This season also saw the introduction of the Spotlight Awards, celebrating standout brands from across the whole show. The winners were announced on Sunday evening at the Show Party and their innovative and beautifully crafted products were then put on display, maximising the brands’ visibility.
The Spotlight Awards winners were:
- Best New Product in Craft – Studio Kulik
- Best New Product in Fashion – Original Duckhead
- Best New Product in Play - Dinosuit
- Best New Product in Wellbeing – Oir Soap
- Best New Product in Food – Coco Chocolatier
- Best New Product in Home – Designed in Colour
- Best New Product in Gift - Archivist
- Best New Product in Launchpad – Freya Niamh Design
- Best New Product in Greetings & Stationery – Lagon Design
- Innovation in Design – Picture This
- Best Newcomer - The Way to You
Show Manager, David Westbrooke, was elated with the outcome of the show: ‘A second successive year of both exhibitor and visitor growth is something the team can be rightly proud of - you can’t beat the buzz of meaningful connections being made and business done. I’m delighted to have witnessed so many happy faces over the 3 days - thank you to everyone involved!’
From sourcing innovative products to being inspired by the Trends Feature and picking up tips and tricks at RetailFest - once again Top Drawer proved to be THE show of the season.
See you in September.
08/01/24
Only 1 week till Top Drawer S/S opens!
Top Drawer, the UK's premier design-led retail trade show, is back in one week with its Spring/Summer 2024 edition, featuring a collection of over 600 hand-picked brands across 9 curated sectors. Taking place at Olympia London from 14th - 16th January, buyers will have the opportunity to discover the latest products, brands and trends, as well as network with the rest of the retail industry.
This season’s show is a must-visit, as it’s jam packed with everything a retailer needs to start 2024 with a bang! Here are just some of the highlights to see and enjoy at Top Drawer:
Bigger and Better Than Ever
Following double-digit visitor growth in 2023, this January’s Top Drawer has seen a 10% increase in exhibitor numbers, bringing retailers an unparalleled choice of hand-picked suppliers to explore. Particular stand-outs include the Craft, Greetings & Stationery and Wellbeing sections, which have seen 55%, 25% and 15% expansions respectively.
New, New, New
Top Drawer is THE place to find the latest products and brands, with over 30% of this season’s exhibitors here for the very first time! Visitors will be able to browse captivating new products from both emerging talent and top brands including Ameico UK, Aurora World, Baa Baby, Banwood, Be Home Europe, Flamingueo, Flick Fashions, Fog Linen Work, Littlemore Candle Company, Natural by Hillbrush, Okkia, Paper Rose, Papier, Pickle Picnics, Pott Candles, SAHI London, Signare, The Somewhere Co., Widdop and Co., Wigiwama and many, many more!
Launchpad
The newness continues in the Launchpad sector - where brands are born. For those looking for freshest products and suppliers to hit the market, Launchpad is the place to be. Here visitors will find a showcase of 35 exciting new talents looking to make their mark, including Arcana Living, Fugafit, Ghost & Bonesetter, Kensho Heirlooms, Lolly & Kiks, Peachie, Plinthy, POTR Pots, Shaven Raven Designs, Sunshine Lane, and Tillie Rose Studio amongst a host of others. For many of these exhibitors, this is their first ever trade show, giving visitors access to these bold new products and designs before anyone else! The show is also excited to continue its partnership with the University of the Arts London, which will showcase hand-selected products from talented recent graduates who are eager to increase their brand exposure.
Spotlight Awards
In recognition and celebration of our exhibitors, Top Drawer are delighted to present the inaugural Spotlight Awards. These awards shine a light on stand-out brands across the show and the winners have been picked by an expert judging panel that includes the likes of Emma Hawkins from Fortnum & Mason, Preena Patel of the Design Museum, Priya Nobbs of Lark and Trevor Read from Adorn the Common. The winners will be announced at the Show Party at 5:30pm on Sunday evening.
RetailFest
One of the highlights of each edition of Top Drawer is Retailfest, a series of talks and panels featuring speakers, industry experts, and influencers from the retail sector, who this time will cover topics such as sustainability, social media, customer experience, and more. Through lively panel discussions, insightful interviews, and practical masterclasses, visitors will have the opportunity to gain valuable insights, explore current trends, and learn from the experiences of thought leaders. Speakers include social media masters Kirsty Raper and Andie McDowell, Founder of Platform Retail Stacy Chan, a panel composed by The Giftware Association and many more!
Business Hub
Another valuable service that Top Drawer has to offer is the Business Hub, a free service that offers visitors the chance to gain personal business advice and actionable tips from industry experts. In private 1:1 appointments, visitors can discuss their current challenges and receive tailored advice and strategies to boost their business this season and beyond. Some of the experts include Nicola Snell, Founder of the show’s PR partner Press Loft, Ami Rabheru, Founder of Retail Huddle, wholesale expert Therese Oertenblad of Small Business Collective, Nicole Higgins, the Founder of The Buyer and Retail Coach to name just a few.
Trends
The Better Trends Co. will be returning to Top Drawer with their trends showcase, helping visitors stay on top of the latest trends - and ahead of their competition. The Better Trends Co. are the industry’s trusted forecasting experts, who will unveil their three top trends for the year ahead curated exclusively for Top Drawer. For buyers looking to ensure their new collection is bang on the money, this feature is a must-see as it will spark their inspiration as they shop the show’s outstanding line-up of brands.
Speaking of the show next week, Top Drawer Show Manager David Westbrooke had this to say “We can’t wait to welcome everyone through the doors of Olympia London; with 10% more exhibitors than last year, a whopping 30% of which are brand new to the show, this edition is bigger and better than ever! Coupled with all of the content that we’re putting on across the 3 days, Top Drawer S/S 24 is the place to be this January - miss it, miss out!”
To discover all of this and more, be sure to register for your free badge today!