Welcome to the Top Drawer Press Office
Welcome to the Top Drawer Press Office
Held in the heart of London, Top Drawer is the UK's leading design-led trade show, carefully curated with buyers in mind, complimented by Top Drawer On Demand - the digital platform connecting brands with buyers.
Each year we welcome our community of creative buyers ready to source for the season ahead. If you are a design-led brand you can join us to present your latest collection to the very best independent boutiques, department stores, concept stores, and galleries across the UK and abroad.
Top Drawer S/S22 at a glance
Top Drawer returned to Olympia London for another successful edition of the show. Storms and transport problems didn’t keep buyers away as our vibrant selection of carefully curated design-led brands brought them in their droves. With buyers from Selfridges, John Lewis, Anthropologie and many more top retail brands in attendance we received positive feedback regarding the show but more importantly the high-end collection of brands on offer.
Among our mix of brands were long-standing favourites like Jellycat and Caverswall plus emerging brands breaking on to the scene in our brand new Launchpad area.
Launchpad hosted a selection of innovative new brands, featuring Concrete & Wax, Afropop Socks, Frankk Studio and many more. These brands brought an exciting array of products from candles, contemporary jewellery, bold prints and striking homeware. Brands in Launchpad received a lot of interest from retailers with their section of the Grand Hall buzzing with conversation and enquiries across the whole three days of the show.
Brands and buyers were able to learn and see the forecasting trends for the next season, curated in partnership with The Better Trends Company. Their four eye-catching displays brought the trends to life on the shop floor showcasing a mix of exhibiting brands’ products from across all sectors of the show. From the calmness of the Slow Rituals trend to the bold fun colours of Positive Reinforcement – buyers were able to see the new colour schemes and style predictions for Spring/Summer.
This year’s Top Drawer also saw the introduction of our brand new Meet the Maker initiative which put a spotlight on the creative designers and makers exhibiting at the show. With ceramics heavyweight Keith Brymer Jones sessions drawing large crowds, buyers were able to learn more about his relationship with clay from day one to now and what goes into the creation of his products. Plus, there were sessions from sustainability brand Beeswax Wrap, new candle brand Olor, ceramicist Sue Ure and many more. The interactivity of these sessions was beneficial as buyers were able to learn more about the brands and their process from design to creation. For future shows we hope to build on these interactive sessions and give more brands the opportunity to tell their stories straight to the retailers.
Our other speakers and discussions at RetailFest gave expert inspiration and advice for businesses to help them thrive and grow. With the engaging conversations and discussions covering a range of topics from product photography, digital marketing, tricks to build brand loyalty and much more – buyers and brands were able to gain valuable advice and industry knowledge. We had insightful sessions from a range of speakers including; Laura Perryman from Colour of Saying, Fiona Minett from Boss your PR, Luke Coutenay-Smith from Bolt Digital and many more.
This year’s Top Drawer also saw the introduction of the REVEAL Skills Studio which hosted intimate workshops on designing the customer journey, PR planning, visual merchandising techniques and many more. The REVEAL platform is a great way for brands and buyers to come together outside of our shows by offering brands advice and tips at the Skills Studio, it helps them build and nurture their brands as well.
All our sessions across RetailFest, Meet the Maker and the REVEAL Skills Studio were well attended and drew in crowds with visitors enjoying the interactivity of the sessions along with the interesting topics.
We received great feedback from buyers:
‘Great to be back at the show, so pleased that there was a lot to see, new brands I haven’t seen before and a chance to reconnect with existing contacts.’
Buyer from a well-established horticultural brand
‘Great collection – lots of choice.’
‘It’s very thrilling to see things live and to be able to meet people in person.’
‘Top Drawer is our go-to trade show for design-led inspiration! So pleased to be back!’
Angela Teasdale, Director at Emporium Gifts
‘It has a cool contemporary edge and tends to be slightly ahead for trend desired stock.’
Gift Shop owner
After the success of our Spring show we are now looking ahead to September for Top Drawer Autumn which is sure to be another incredible show. Join us back at Olympia London on 11-13 September, 2022.
Top Drawer Trends S/S22 x The Better Trends Company
Four new trends that you won’t want to miss!
Top Drawer is proud to be partnered with the Better Trends Company to curate our trends for S/S22. At the Better Trends Company they believe that small businesses are the future of retail and together they are changing the way people think about trends. Their key focus is on forecasting planet positives that foster inclusivity and ethical behaviours.
They have devised four fundamental trends that will come to life this February at Top Drawer. Introducing… Slow Rituals, Earthen Artistry, Positive Reinforcement and New Heirlooms!
Post-covid, anxiety-reducing rituals allow space for stillness and appreciation of mindful moments in your home. Cooking, reading and resting are all done with intention and the perfect timeless, long-lasting product. Everyday items are elevated to design statements with smoothed out geometrics in natural stones, ceramics and glass. Muted neutrals are calming with a meditative blue and grounding deep tan.
BETTY BOYNES | SAW + POUR | THE CANDLE BRAND | KINSHIPPED | VIDA KIDS | SPICER CERAMICS | THANG THO
This playful, positive trend is inspired by the need for fun, release, hope and joy. In a post-covid minimalist and digital first world, this pushes back with analogue past times and 90s-influenced tactility. Fluid and irregular shapes demonstrate spontaneity and creativity. Marbling, naive florals and simplistic graphics pop with lime and clear bright modernised with cobalt and orange accents.
NICE AND GRAPHIC | COCONUTACHA | LOVE KIKI DESIGNS | KIND BAG | KAM CREATES | OLOR | COCO CHOCOLATIER
An unstable world makes the heirloom lover look back to the comforts of the past, driven by the desire for emotional connections and eco-focused values. Circular design and process is part of the story; recreating history, family lineage and cherished items for the future. Reassuring cosy knits and appliques with ditsy wallpaper prints are key. Warm peach, orange and sage are anchored with dust blue and sage green.
VIDA KIDS | HELEN CHARTTERTON | ALBETTA | GABRIELLE PARKER | LITTLE BLUE NEST | WHOLE PUNCHING | VIDA KIDS
Driven by the desire to re-engage with nature, to rewild and give back, creatives are turning to natural materials, traditional crafts and woodland inspiration. Outdoor healing is materialised through floral and leaf prints, woodblock prints, unstructured line drawings, embroidery and foraged materials. Uneven textures and finishes enhance natural imperfections. Forest greens, browns and olives are contrasted with clear blues and ambers.
VERITY BURTON | HKD CERAMICS | VIDA KIDS | ROSENDAHL DESIGN GROUP | MY PAPERCUT FOREST | LIGA | HALCYON DAYS
Watch these trends come to life at the show!
Read more about Top Drawer here.