About

Wild Isle Outfitters is a modern British clothing and lifestyle brand led by designer-maker Sarah Pennell, inspired by the landscapes, coastlines and quiet places of the British Isles.

Rooted in British design and a love of exploring, the brand creates thoughtfully curated clothing, gifts and objects that bring a sense of the outdoors into everyday life. From cosy layers and practical apparel to homeware and keepsakes, each piece reflects the spirit of travel, nature and slower living.

Wild Isle Outfitters is based at the foot of The Wrekin in Shropshire, where Sarah works from her studio developing new collections and ideas inspired by the surrounding countryside. The brand champions British creativity and collaborates with makers, artists and small producers wherever possible.

Wild Isle Outfitters are often found out on the road — setting up pop-up shops at markets, shows and gatherings across the UK.  Customers may discover the brand behind its distinctive pegboard displays or in the middle of a field at a country show, sharing stories, products and inspiration with fellow explorers.

Wild Isle Outfitters celebrates the joy of wandering, the comfort of well-made clothing and the simple connection between people, place and nature.