These Terms of Use were last updated on 16/03/2023.

1. Who we are

We are Image Loft Limited (trading as Press Loft), a company incorporated and registered in England and Wales with company number 05685925. Our normal place of business is at 8 Waverley Lane, Farnham, Surrey GU9 8BQ ("we", "our", or "us").

To contact us, please email via the contact us page

2. These Terms of Use

These terms and conditions (together with the documents referred to herein) (the "Terms of Use") govern the relationship between you and us when you access or use our website or services located at ("Press Loft").

Please read these Terms of Use carefully prior to using Press Loft. By using Press Loft you will be deemed to have understood and accepted these Terms of Use, which form a legally binding agreement between you and us. If you do not agree to these Terms of Use, please do not use Press Loft.

In these Terms of Use, you will see capitalised words and phrases. These capitalised words and phrases are defined terms – this means that they have specific meanings. The first time a defined term is used, you will see it in brackets and in bold (for example where we have defined "Terms of Use" and "Press Loft").

We recommend that you print a copy of these Terms of Use for your future reference.

3. Additional applicable terms

The following additional documents also apply to your use of Press Loft:

our acceptable use policy (the "Acceptable Use Policy"), which sets out the standards that apply when you use Press Loft;

our privacy and cookies policy (the "Privacy Policy"), which sets out the terms on which we process any personal data we collect from you or that you provide to us via Press Loft as well as setting out information about the cookies on Press Loft; and

depending on whether you are a Client or Registered User (as defined below), our client terms ("Client Terms") or our registered user terms ("Registered User Terms")

4. Changes to these Terms

At any time, we may amend these Terms of Use to ensure that we remain compliant with relevant laws and regulations and to ensure that we are constantly improving your experience of using and interacting with Press Loft.

Please check this page from time to time to take notice of any changes we have made. If we make any material changes to these Terms of Use, in addition to posting the updated Terms of Use on Press Loft, we will either let you know directly via the email address you have supplied to us (if any), or you will be presented with the updated version of the Terms of Use the next time you access Press Loft. By continuing to use Press Loft after changes are made, you are accepting those changes and will be bound by them.

The date that these Terms of Use were last modified can be found at the top of these Terms of Use.

5. About Press Loft and our Services

Press Loft hosts an online PR tool which facilitates connections between brands, PR and digital marketing agencies ("Clients") with journalists, bloggers and social influencers ("Registered Users")

Users of Press Loft can sign up to make use of our services either as a Client or Registered User and separate terms and conditions apply depending on whether you are a Client or a Registered User and govern all use of the online tools and services made available on Press Loft.

We offer a number of Services, available via Press Loft, as described below (the "Services"):

Service Description Important Terms
Collaboration Alerts Alerts are sent from Clients to Registered Users via Press Loft offering, for example, a product, payment or discount in return for the Registered Users publishing an article, blog post or social media post about the Client’s business, brand or products to which Registered Users within a certain category may respond and negotiate an agreement.

We will not send Collaboration Alerts that we believe to contain content which does not comply with our Acceptable Use Policy.

We may edit relevant categories and keywords and only permit certain Registered Users within appropriate categories to respond.

We are not responsible for any negotiations between Clients and Registered Users that may stem from the Collaboration Alerts service, it is the responsibility of the Client and the Registered User to enter into separate agreements in respect of any collaborations.

We cannot guarantee that all Registered Users will be able to view all contents of any alerts due to various spam filters.

Image Library Clients are provided with an area on Press Loft where they may upload and display any visual content and textual material (including but not limited to photographs, pictures, videos, audio-visual clips, text, logos, trademarks, trade names, pdfs and press releases) (“Client Content”) alongside any captions or relevant information and which Registered Users may access and download such Client Content from time to time. Use of the Image Library is strictly subject to compliance with these Terms of Use, including the Acceptable Use Policy.
Journalist Request Alerts are sent from Registered Users to Clients via Press Loft requesting further information and relevant content in relation to articles Registered Users may be writing and/or researching. We cannot guarantee the authenticity of such requests and Clients respond to such requests and their own risk.
Press Release

Press releases containing Client Content are distributed to selected Registered Users.

We may assist Clients with drafting press releases, but these are always subject to Client approval.

We will not send Press Releases that we believe to contain content which does not comply with our Acceptable Use Policy and we may edit relevant categories and keywords.

We cannot guarantee that all Registered Users will be able to view all contents of any alerts due to various spam filters.

Press Assistance Press Loft may assist Clients with: captioning images; uploading images to the Image Library tagging effective keywords and press release writing and sending suggested products to journalists. There may be an additional charge for this service.
Email Clients and Registered Users are able to interact and communicate by using the online email facility via Press Loft.

Use of the email facility is strictly subject to compliance with the terms of Use, including the Acceptable Use Policy.

You may be contacted by Clients/Registered Users from time to time using the email facility.

We cannot guarantee the authenticity of such emails, as we are not responsible for the contents of any email communications, so Clients and Registered Users respond to such communications at their own risk.

Studio Clients and Registered Users can create content using the online design platform that is our Studio. We provide various templates which Clients and Registered Users can use in combination with their own images, and those within the Image Library to design and produce new content. Use of the Studio is strictly subject to compliance with the Terms of Use, including the Acceptable Use Policy and the relevant Client Terms or Registered User Terms.
Webinars/Informative blogs and videos We may host webinars or upload blogs or videos discussing the Services and our industry experiences. All information published on Press Loft or through any of our webinars, blogs or videos is provided in good faith and for general information purposes only.

We may decide to add, amend or withdraw any of the Services from time to time and you may only use such Services strictly in accordance with these Terms of Use.

Our Services act as a platform to connect Clients and Registered Users. We are not part of any transaction, negotiation or agreement between Clients and Registered Users and any such communication or agreement is at your own risk.

6. Use of Press Loft

If you choose, or you are provided with, a username, password or any other piece of information as part of our security procedures, you must treat such information as confidential. You must not disclose it to any third party who does not have permission to use the relevant account. We have the right to disable any username or password, whether chosen by you or allocated by us, at any time, if in our reasonable opinion you have failed to comply with these Terms of Use.

Your user account is strictly personal, if you know or suspect that anyone other than you knows your username or password, you must promptly notify us via the ‘contact us’ functionality available to you on Press Loft. We will not be liable for any unauthorised access to your account where you have failed to notify us.

If you choose to sign up to receive newsletters or other information or alerts via Press Loft (to the extent that these are available), you will be required to provide your email address to us for this purpose. Please refer to our Privacy Policy for more information on how we process your personal data.

We do not guarantee that Press Loft, or any content on it, will always be available or be uninterrupted. We may suspend or withdraw or restrict the availability of all or any part of our site for any reason.

You warrant that you will not use Press Loft; any content on it; or the Services in any way which may prejudice or diminish Press Loft’s or, where applicable, the Client’s reputation or business.

7. Payment

This section 7 applies to: (i) all Clients; and (ii) any Registered User that is taking a paid-for Service.

Licence Fees: Save in respect of any Trial Period, where no licence fees are payable, you must pay the licence fees in order to use Press Loft ("Fees"). The Fees, will depend on the Services you would like to take and the different licence fee options will be detailed within the Order Form or membership options page (as applicable).

You can pay the Fees online (where we will set out our accepted payment methods), or we can issue you an invoice for such Fees.

You agree that the Fees:

are exclusive of any VAT, which may be added to any invoice at the appropriate rate;

may be varied at any time upon at least 15 days’ prior notice to you in writing;

if invoiced (as opposed to being paid online), must be paid within 30 days of the invoice date unless otherwise stated in the invoice;

and any other amounts payable to Press Loft, shall become immediately due and payable upon termination; and

shall be paid without any right of set-off or deduction against alleged amounts due to you.

Late payment / Interest: If the payment of Fees is late by 7 days or more, without prejudice to any other right or remedy that we may have, we reserve the right to suspend or terminate your account (which may include removing Client Content) until we receive payment in full, in our sole discretion. We will notify you of your late payment (which may include the addition of interest on that sum at 4% per annum above the base lending rate from time to time of the Bank of England from the due date until the date of payment (whether before or after judgement), such interest to accrue on a daily basis) and give you a reasonable time to pay before we suspend or terminate your account.

8. User-generated Content

Press Loft may include information, materials and content uploaded by other users of Press Loft, including without limitation to our image libraries. This information and these materials and content have not been verified or approved by us. The views expressed by other Press Loft users do not represent our views or values.

If you wish to complain about content uploaded by other Press Loft users, please contact us on

9. How you may use material on Press Loft

We are the owner or licensee of all intellectual property rights on Press Loft, and in the material published on it. Those works are protected by copyright laws and treaties across the world. You may not reproduce, duplicate, copy, share or re-sell any part of Press Loft in contravention of these Terms of Use, including reproducing, copying or sharing any alerts or text produced, received or made available via the Services . All such rights are reserved and any rights in respect of using any such material are detailed within the Client Terms or Registered User Terms

10. Websites we link to

Press Loft may contain links to third party websites and/or resources. These links are provided for your information only. Any linked websites are independent from us and we make no representations or warranties as to the legitimacy, accuracy or quality of such third-party services, and we do not accept any responsibility for their content, safety, practices or privacy policies.

11. Linking to Press Loft

You may link to our home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it.

We reserve the right to withdraw permission to link to Press Loft at any time and without notice.

12. Computer viruses

We do not guarantee that Press Loft will be secure or free from bugs or viruses.

You are responsible for configuring your information technology, computer programmes and platform to access Press Loft. You should use your own virus protection software.

To the fullest extent permitted by law, we exclude liability for damage or loss of any kind caused by viruses or other harmful components originating or contracted from Press Loft.

13. Termination of your rights

We may terminate or suspend your rights under these Terms of Use immediately and without notice if:

(i) you have breached the Acceptable Use Policy;

(ii) we believe that your use of Press Loft is unsuitable in any way; or

(iii) you are otherwise in breach of these Terms of Use.

If we terminate your rights under these Terms of Use you must immediately stop all activities authorised by these Terms of Use, including your access to and use of Press Loft. It is important to understand that you do not have any contractual right to continue to use Press Loft.

14. No reliance on information

All information published on or via Press Loft is for general information only. We make no warranties about the completeness, reliability, or accuracy of any such advice or information provided, which shall not be considered to constitute legal or professional advice. Any action you take based on such information is taken at your own risk.

15. Indemnity

You agree to indemnify and hold us and (as applicable) our officers, directors and employees, harmless from any loss, damage, penalty, or other costs, including our reasonable legal fees, resulting from any claim made against us by a third party due to or arising out of your use of Press Loft or any breach of these Terms of Use.

16. Limitation of Liability

You acknowledge that we shall not be liable for any claims, demands, costs or damages of any kind arising out of disputes between you and any other Press Loft user.

We do not exclude or limit in any way our liability where it would be unlawful to do so, such as liability for death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors and for fraud or fraudulent misrepresentation

You understand that Press Loft is provided “as is” and that we give no warranty (express or implied) in relation to Press Loft or your use of Press Loft. We expressly disclaim any warranties of title, non-infringement, merchantability, and fitness for a particular purpose, as well as any other warranties implied by statute, to the maximum extent permitted by law

We will not be liable to you for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty or otherwise, even if foreseeable, arising under or in connection with the use of, or inability to use, Press Loft, or the use of or reliance of any content displayed on Press Loft

We will not be liable for any loss of profits, loss of sales, business or revenue, business interruption, loss of anticipated savings, loss of data, loss of business opportunity, goodwill or reputation, or any indirect or consequential loss or damage

Our total liability for all other losses arising under or in connection with any contract between us, whether in contract, tort (including negligence), breach of statutory duty or otherwise, shall be limited to the greater of: i) the amount of fees payable to us by you in the 12 months prior to event giving rise to liability; or ii) £100

17. Communications between us

If you wish to contact us for any reason, you can do so by email at

We provide further information about why we may contact you within our Privacy Policy. You may opt out of the email newsletter at any time by using the "unsubscribe" link provided.

18. Other important terms

We may transfer our rights and obligations under these Terms of Use to another organisation, but this will not affect your rights or our obligations under these Terms or Use.

If we do not enforce our rights against you, or if we delay in doing so, that does not mean that we have waived our rights against you, and it does not mean that you are relieved of your obligations under these Terms. If we do waive a breach by you, we will only do so in writing, and that will not mean that we will automatically waive any later breach by you.

The Terms of Use do not and shall not be deemed to create a partnership or joint venture, an agency agreement, or a contract of employment between you and us. You acknowledge that you do not have the right to bind us to any contract or to any obligation, commitment or liability, and you shall not represent yourself as being able to do so.

Each of the terms and conditions of these Terms of Use operates separately. If any court or competent authority decides that any of them are unlawful or unenforceable, the remaining terms and conditions will remain in full force and effect.

These Terms of Use are governed by English law and the courts of England and Wales have non-exclusive jurisdiction.

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