Aubergine brings a darker, more indulgent mood to purple, balancing its long-held associations with royalty and luxury with something altogether more grounded. Deep, earthy and slightly smoky, the shade feels at home across both fashion and interiors, appearing on everything from soft furnishings and painted walls to knitwear, accessories and glassware.
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Move Over Burgundy, Aubergine Is the Moody Hue Taking Over for Autumn 2026
The Rich Purple Bringing a Little Drama to AW26
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