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02 Dec 2022
Viva Magenta - Pantone Colour of the Year 2023
It's official - Pantone have announced that their pick for COTY 2023 is Viva Magenta! This is a shade deeply rooted in nature, descending from the red family and expressing a new signal of strength.This vivid colour is described as being both powerful and empowering as a new animated hue that revels in pure unapologetic joy, encouraging experimentation and self-expression without restraint. We absolutely adore this shade, and to help you get inspired we've gathered a selection of images from our clients to help you embrace this electrifying statement colour in the New Year - check them out below!