3. What The Media Want - Catherine Bennion-Pedley Lifestyle Editor at Fabulous, The Sun
28 minutes
Description
What the Media Wants – Episode with Catherine Bennion-Pedley, Lifestyle Editor at Fabulous
In this episode of What the Media Wants, host Nikki Snell, founder of Press Loft, sits down with the brilliant and long-standing lifestyle editor Catherine Bennion-Pedley. With over 20 years of experience in women’s media, Catherine shares her insights on pitching effectively, what kind of content and imagery journalists really want, and how to stand out, especially if you’re a small or independent brand.
In this episode, we cover:
Catherine’s journey from Company magazine to heading up interiors and lifestyle content at Fabulous
What Fabulous covers across print, digital, social, and YouTube, and how PRs can contribute across all platforms
Stats: over 1 million print readers, 4 million monthly website visitors, and a growing presence on YouTube and social media
Key opportunities for PRs to pitch to gift guides, trend features, the Lust List, newsletter giveaways, and YouTube content
Why she champions small and eco-conscious brands and the importance of standout, high-quality product images
How to pitch successfully: pricing, timing, formatting, and what not to do (hint: no WeTransfers with no context)
Lead times for Christmas content and why September is critical for festive pitching
Got something new? January, February and late summer are great times to pitch fresh collections and concepts
Smaller brands are not only welcome, but actively encouraged. Catherine loves spotting unique, feel-good products with a strong story
Key Takeaways:
Keep your pitch short, visual, and to the point. Include prices and downloadable high-res images
JPEGs, drop shadows, overhead cutouts, and affordability matter more than you think
Pitch early. Fabulous starts Christmas content in early September and wraps gift guides by mid-October
Products launching in early spring or post-summer are ideal to pitch in January, February and August
Smaller and independent businesses with eco stories or standout design have a real shot if the imagery is strong
22 Jul 2025
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