4. What The Media Want - Maxine Brady & Gemma Gear - How To Home Podcast
30 minutes
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Description
In this episode, I’m thrilled to be joined by two powerhouse creatives in the world of interiors: Gemma Gear and Maxine Brady, co-hosts of the hit podcast How To Home. Between them, they’ve worked on major interiors magazines, popular TV makeover shows, blogged extensively, and now run a podcast that’s become the go-to audio guide for home lovers across the UK.
In this conversation, we cover:
– Their diverse and vibrant journeys into the interiors industry
– From magazine desks to art directing international shoots and designing for TV
– How How To Home became a fast-growing podcast, quadrupling listeners by Series 4
– The secret to audio storytelling in a visual field like interiors
– What kind of content and episodes resonate most with their audience
– Their new “homework” section, encouraging listeners to take action
– The importance of emotion, not just aesthetics, when it comes to discussing interiors
– PR tips: what works, what doesn’t, and how not to get ghosted
– Visual content do’s and don’ts – yes to portrait, no to dull studio shots
– How PRs can pitch effectively and avoid the common pitfalls
– Opportunities to collaborate, sponsor, or feature in their podcast
– Their “How To Home On Tour” events, blending styling, workshops and brand collabs
– Why gifting needs to be purposeful and not a burden
– Lead times, press release pet peeves, and the imagery that gets used
– What’s next for the duo: more episodes, more events, more brilliant advice
Where to find Maxine & Gemma:
@howtohomepodcast
@thatssogemma
@maxinebradystyling
Get in Touch / Pitching Notes for PRs:
– Personalise your emails – avoid copy-paste
– Don’t ghost – even a polite “no thanks” keeps relationships strong
– Relevant, on-brand, and thoughtful gifts only
– Provide portrait, well-lit, aspirational imagery
– Be clear on the story angle in your press releases
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22 Jul 2025
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