6. What The Media Want - Aditi Sharma - Freelance Design Journalist
22 minutes
Description
What the Media Wants - Aditi Sharma - Freelance Design Journalist
Hosted by: Nikki Snell, Founder of Press Loft
In this episode of What the Media Wants, Nikki Snell sits down with Aditi Sharma, a London-based design journalist and content strategist with over 12 years of experience writing for top-tier publications including Architectural Digest, Elle Decoration, Livingetc, The Financial Times, The Telegraph, and Design Anthology.
Aditi shares her journey from starting as an intern in India to becoming the digital editor at Architectural Digest, and now thriving as a freelance writer covering architecture, interiors, travel, art, and lifestyle across global markets.
In this episode, you’ll learn:
- What types of brands and products Aditi is currently writing about (including paint, tiles, interiors, and craftsmanship-driven pieces)
- How she sources images for her features and what makes visuals stand out
- Her preferred format and structure for press releases and why lifestyle imagery is key
- What makes a great pitch — from subject line to image access
- Why PRs shouldn’t stress too much about chasing live dates — and what - Aditi always tries to do when her stories go live
- Ideal timelines for digital vs. print commissions
- When to pitch and why bank holidays (yes, really) are prime time for submissions
- What to include in gifting press releases for holiday features
- Aditi’s view on PR samples, standout product mailers, and why monogrammed cushions and paint swatches get pride of place in her home
- The increasing value of stories around craft, slow design, and studio collaborations in editorial pitches
Follow Nikki Snell on LinkedIn
Find Aditi Sharma’s work across AD Middle East, Design Anthology, Livingetc, and more!
22 Jul 2025
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