Merlot brings a richer, moodier direction to red, sitting somewhere between classic burgundy, ripe plum and dark cherry. With searches for burgundy up 292% on Press Loft, these saturated shades are gaining momentum across both fashion and interiors, appearing on everything from statement seating and glossy tiles to knitwear, accessories and kitchenware. Sophisticated without feeling overly formal, the trend offers a warm, dramatic palette that works particularly well as we move into the autumn months.
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Merlot and deep wine: the sophisticated colour story for AW26
The Most Decadent Colour Trend of the Season
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