Welcome to the Oak Furnitureland Press Office
Welcome to the Oak Furnitureland Press Office
Growing since 2006...
Our story so far
Oak Furnitureland launched in 2006. Our brand was built on making sure our customers could access high quality hardwood furniture at affordable prices, and we were predominantly known for our ranges of well-crafted cabinetry. Fast forward to today, and you’ll discover that our commitment to using quality materials and creating furniture that’s built to last hasn’t changed. We still offer great value for money too, but what you’ll discover now is an evolution that’s seen us expand both our categories and styles of furniture, so that we can offer something for every home.
Home. It’s one little word, packed with so much potential. We know that home doesn’t happen overnight. Just like you, home grows over time. And here at Oak Furnitureland, we’ve got what you need to grow it.
Whether you’re putting down roots, or looking for a bigger space, we make furniture designed for life’s journey, with style that’s made to last. Because you don’t just furnish a home, you grow one.
Oak Furnitureland launches ‘Grow Your Home’ campaign
- The concept has been devised by creative agency, TMW Unlimited, part of UNLIMITED
- New brand platform introduces a distinctive brand world that reflects the business’ development of a ‘whole home’ offer
- The integrated campaign will be brought to life across all marketing channels including TV, VOD, radio, YouTube and point of sale
Monday 2nd October, London: Britain’s biggest hardwood furniture retailer, Oak Furnitureland, has today unveiled a new brand platform and campaign, Grow Your Home, reflecting the business’ expansion into new products and categories that serve the whole home.
The fully integrated campaign will be brought to life across TV, VOD, radio and YouTube, as well as being consolidated throughout all of Oak Furnitureland’s business, including point of sale, employee initiatives, and a new tone of voice. It will run from Monday 2nd October.
Developed with creative agency TMW Unlimited, the Grow Your Home platform marks the latest step in Oak Furnitureland’s journey to develop its ‘whole home’ offer. It reflects a wider business transformation over the last 12 months which includes successful expansions across its sofa collections and the recent launch of the upholstered bed category.
Built from the idea that home isn’t something that happens overnight, but it grows with us throughout our lives. The focal point of the platform is the biggest oak tree in the world, brought to life and showing a range of family homes, reflective of the brand’s growing relevance and appeal to a broader range of customers.
The TVC was directed by Samuel Bennetts, and produced by Unit 9. Filmed in a cinematic style, and in one seamless shot, the camera swoops around dynamically gliding through different glass-fronted, stylish homes, reflecting the growing customer base.
The ad ends with the message ‘you don’t just furnish a home, you grow one’, underscoring the promise of furniture that’s designed for life’s journey with style that’s built to last, reflecting the brand’s heritage in quality real hardwood.
Tracy-Ann Oberman, English actor, playwright, and writer, has provided the voiceover, whilst the CGI was created by UPP.
Media has been handled by Carat UK. Initial placements will include a run on ITV during the Rugby World Cup, a takeover of ITVX, and key contextual programming, including Location, Location, Location, Grand Designs and Britain’s Superhomes on Channel 4.
Gill Mison, Chief Customer Officer, Oak Furnitureland said “Oak Furnitureland is already synonymous with exclusively designed furniture collections that are built to last, but the goal of this campaign is to show customers the evolution that the business has been on over the last 12 months, developing new ranges of stylish and affordable furniture for every room in the home. The Grow Your Home campaign perfectly demonstrates how we’re broadening our product collections and transforming the brand to increase its relevance within consumers’ minds.”
Graeme Noble, Chief Creative Officer, TMW Unlimited said “We didn’t want the campaign to be limited to the conventions of the category, of just showing sofas in a showroom. We wanted to give the ‘land’ in the Oak Furnitureland name some real meaning. So, once we had the idea of the biggest oak tree in the world that's full of real homes and people, we knew we were onto something interesting and unexpected. We believe our new brand platform 'Grow Your Home' encapsulates what Oak Furnitureland is all about, and it has so much room to, well, grow and grow.”
Claudia West, Group Business Director, Carat added, "We’re thrilled to be a part of Grow Your Home. This marks a significant investment in AV advertising for Oak Furnitureland that perfectly aligns with its vision and values. The campaign's unique concept is refreshing and deeply resonates with consumers. Carat UK and Merkle are proud to assist the brand in this transformative journey, and we look forward to seeing it come to life across various platforms. We’re confident it will make a lasting impression and shift perceptions towards Oak Furnitureland's comprehensive 'whole home' product offering."
For further details about Grow Your Home, visit: www.oakfurnitureland.co.uk/page/grow-your-home.html
Cosy up for the autumn season with Oak Furnitureland
The darker, cooler evenings begin to set in and coffee shops add pumpkin spiced lattes to their menus once more, all sure signs that the season is changing and it’s time to replace outdoor living with indoor lounging.
Leading home retailer, Oak Furnitureland, has curated a selection of its perfect product picks to help you style your home for the new season ahead.
For further information or to buy online go to www.oakfurnitureland.co.uk. For inspiration, the latest news, and style advice follow @oak_furniture_land on Instagram.
Detroit nest of tables (and side table and sideboard)
Dark glazed acacia with metal handles, Detroit oozes urban chic with warm pecan tones that are perfect for the a/w season.
Side table £189.99
Large Sideboard £599.99
Harriet accent chair
The burnt orange velvet is the epitome of tactile luxe. The smooth fabric paired with cosy cushioning and warm tones create a cocooning sanctuary for the new season and beyond.
Eden upholstered bed (double)
Upholstered in a soft woven fabric that’s paired with the gently curved headboard, Eden adds a subtle elegant touch to a space. It has handy hidden storage underneath too.
Price: From £979.99 for a double 4-drawer divan
Romsey 2-drawer bedside table
The warm honeyed oak tones and shapely curves of Romsey bring a touch of calm to a room's energy.
Cosmo accent chair
The cool olive tones keep the biophilic energy alive indoors through all the seasons. The ideal place to relax with a good book on a rainy day.
Cavendish table lamp
This glazed ceramic lamp in off-white with darker detailing at the base is perfect for the autumn season. A simple way to add a cosy glow to any space.