Pricing is based on your image cap, which is the number of images you keep live on the platform at any one time. Choose your plan, choose your cap, and that is your monthly cost.

You are not charged per upload or per download. Journalists can download your images as often as they like at no extra cost to you. You can also swap images in and out whenever you want, so if you are at your cap and want to add a new range, take older images offline to free up space or upgrade your image cap.

The more images you host, the less each one costs. On PR Pro, 100 images works out at £2.00 per image per month, while 1,000 images works out at £0.75.

All prices shown are monthly and exclude VAT. UK VAT is added at checkout and shown separately on your invoice.

No credit card is required to start, and nothing is charged at any point during or after the trial.

The trial gives you 60 days of full PR Pro Global 500 access: image library, press releases, media requests and influencer collaborations. It is a top tier, so you are trying everything rather than a cut-down version.

Trials close automatically at the end of the 60 days. No action is needed from you. If you want to end it earlier, or pause it and pick it up later, email info@pressloft.com.

Monthly memberships can be upgraded, downgraded or cancelled at any time.

Annual memberships are paid upfront for 12 months and save you 20%. They can only be cancelled or downgraded at the end of term.

Yes, at any time on a monthly plan. Go to Settings, then My plan, to move up or down a tier or change your image cap. Upgrades take effect straight away so you can get new imagery live immediately. Downgrades take effect at your next billing date.

Annual memberships can be upgraded at any time, and you will only need to pay the difference to cover the remainder of your contract. You cannot downgrade or cancel before the end of the term.

We also build bespoke Enterprise packages. If you need a larger library or a combination that is not on the grid, email info@pressloft.com and we will price it for you.

Starter gives you the core platform: your press office and image library, promotion to our media network, media monitoring with coverage alerts, a media inbox and Studio design software. It does not include press releases.

PR Pro adds the outbound tools: one press release a month, one influencer collaboration a month, unlimited responses to media requests, an expert listing and access to lookbooks. This is the right plan for most brands with an in-house PR resource.

PR Pro Global takes everything in PR Pro and makes it international: global media network access, international media requests and press release distribution, international experts and influencers, advanced media data, and product-level pricing and availability by territory. This is the tier you trial on.

Enterprise is bespoke. Larger libraries, extra press releases, team access, API integrations, control over which journalists can download your assets, and custom data points.

Monthly memberships can be cancelled at any time. Email info@pressloft.com and we will check your billing date and sort it.

If you need a break rather than an exit, we can put your membership on hold for up to 60 days. Tell us the date you want to come back and we will process it.

If you do leave, your account is archived rather than deleted. Your images, settings and coverage history are stored, so there is no rebuild if you return. Reactivate from your dashboard, choose a plan, and your previous images are back live within 15 minutes.

Journalists, bloggers and influencers use Press Loft free. That is deliberate, and it is why the platform works: they come to source product imagery and find your brand without you needing to pitch.

Their downloads cost you nothing. Your subscription covers unlimited downloads of your images, and you get a notification and a coverage alert each time your products are used.

Images downloaded from Press Loft may only be used for editorial, non-commercial purposes: newspapers, magazines, websites, online magazines, social channels and blogs, as unpaid promotion of your brand and product. Every media member agrees to our terms, and every image used must be credited back to you. Each download carries your brand name, product name, product caption and website so the credit is easy to apply.

Each client you represent has their own press office, their own image library and their own plan. You choose the tier and image cap for each client, and your agency is billed for the total across all of them on one account.

Clients cannot be pooled into a single shared library. Journalists browse by brand, so mixing several clients into one press office makes your brands harder to find and harder to credit.

Yes. Once two or more of your clients are on any PR Pro or PR Pro Global plan, you get 30% off every client on your account, including clients on other plans.

For example, two clients on PR Pro 100 cost $301 per month instead of $430 (excl. VAT).

The agency discount stacks with annual pricing. Switch to annual and the annual saving comes off on top of the 30%.

Yes, and it is self-serve. Go to Settings, then My plan, and toggle clients on or off. You can add new clients at any time and choose their tier and image cap as you add them.

On a monthly membership you can also remove clients, and removals take effect at your next billing date.

On an annual membership, clients can be removed before your renewal date, however we do not offer refunds on annual plans. You can replace the client with another client. Please email us on info@pressloft.com to discuss options.

Removed clients are not deleted. If you win the account back, their library and coverage history will still be there.

Sign up for a PR agency account, not an individual brand account. An agency account lets you create a separate press office for each client, manage them all from one login, and keep download notifications and journalist contact coming to your team rather than to your client directly.

Colleagues can have their own logins under your agency account.

Our agency 60-day free trial allows you to trial with up to five clients. No credit card needed, and the trial gives you full PR Pro Global 500 (per client) access for 60 days.

Per client. Each client on PR Pro gets their own monthly press release and influencer collaboration allowance. Allowances are not shared across your roster and do not roll over.