House Beautiful - Feb 2021
Kitchens, Bedrooms & Bathrooms - Mar 2021
House Beautiful - Mar 2021
Co-Founder - UK
Can you tell us a bit about you, your role and Audenza?
I’m Hollie Brooks, co-founder of Audenza - www.audenza.com. Audenza is an award-winning online
homeware boutique; created to add edge, style and interest to the homes of interesting people. We
sell a fabulously quirky selection of homewares which ooze character and scream fearless style.
Think iconic, bold and statement furniture, accented with eclectic, eccentric and ever so slightly
I co-founded the company with my mum, Jacqui and my sister, Amelia, so it’s very much a family run
business. I manage the PR and marketing side of things at Audenza, as well as being jointly
responsible for buying and company strategy.
What PR Activities do you do with Press Loft?
We use the image library extensively; we upload all of our fabulous new imagery, both cut out and
lifestyle shots for press to download. This means that when press download our images, they also
receive all of the product information (price, titles, measurements etc.). We also send out
occasional press releases via Press Loft and monitor download reports to look for potential
How is Press Loft helping your brand?
Press Loft has been a huge help. We’ve been using the service for a few years now and have been
really happy with it. Journalists are often looking for high res images urgently or out of office hours
and it means that they’re able to download at their convenience. Our existing contacts know we’re
on Press Loft and will go straight there to download what they need.
It’s also fantastic for getting our gorgeous Audenza products to a wider audience, outside of our own
network of journalists and bloggers. The keyword search must be an invaluable tool for journalists
looking for specific products for an upcoming feature. And we wouldn’t have the time, nor the
resources to always be looking for new contacts, so Press Loft really helps with that.
What were you doing before you used Press Loft?
Much the same as we are now really, however Press Loft is a great extension of our current PR
Who would you recommend Press Loft to (if anyone?!)?
Anyone really! We started on Press Loft as a pretty small brand and have stuck with them ever since.
Do you have a Favourite piece of Press Coverage via Press Loft?
We love all press features! However, we’ve just been featured in The Telegraph Stella magazine,
which is always a nice one to be included in. Ideal Home, Red and Good Housekeeping regularly
feature us from Press Loft too, which are great publications.
I’d also like to add that the team at Press Loft are super helpful and always very responsive to any
queries we have!
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