Can you tell us a bit about you, your role and the business?

I’ve have been working with PR and at Desenio Group for 7 years, responsible for all markets world wide, (we sell to over 30 countries) My role within PR at Desenio includes planning for events, collecting coverage, contact with media and over all PR strategy.

Which PR Activities do you do with Press Loft?

Upload all new collections that we launch both lifestyle & product images, use it to send press releases, to follow PR trends and to have follow on press requests.

How is Press Loft helping your company and/or you in your role?

Saves time, and is also a way for us to be handy when it comes to media, where we know there is a fast pace. The editors can download images directly instead of asking, and also they have all info there - name, price, link etc.

What were you doing before you used Press Loft?

I sent images manually to all requests we got, very time consuming! Nowadays, we can refer to our page on Press loft for journalists to easily browse through our high-res images & new collections.

What sort of business would you recommend Press Loft to?

Everyone working with in interior!