Case Study

Interiors & decor
We love the effort Press Loft puts into educating brands about the industry, what journalists are looking for and how they like to be contacted. Insider knowledge is always good to have!
2873
Downloads by media
492
Pieces of coverage
246
Images in press room
Some Recent Coverage

Ideal Home - Feb 2024

GoodHomesMagazine.com - Feb 2024

realhomes.com - Feb 2024

Emma McCappin

PR Consultant - UK

Can you tell us a bit about you, your role and the business?

Josie and I run a small PR & brand consultancy responsible for generating press coverage for some wonderful interiors clients. 


Which PR activities do you do with Press Loft?

We use the image library, studio, press release outreach and reporting functions regularly. We also enjoy the webinar interviews with members of the press and find the monthly PR tips email really useful.


How is Press Loft helping your agency and/or you in your role?

We use Press Loft alongside our own outreach and find it a really cost effective and productive partner in the mix. 

- Image library: The image library is a very useful addition to our day-to-day press relations. As people work more fluidly nowadays, we know how much the press appreciates being able to access great quality images at all times from multiple brands. 

- Trends: We love it when a client is featured in one of the Press Loft curated trends and really see image downloads increase as a result of being included. 

- Overseas coverage: As a small consultancy, we don’t have relationships with overseas press and being able to send press releases internationally is fabulous. It’s always exciting to see the coverage come in from overseas!

- Industry information: We love the effort Press Loft puts into educating brands about the industry, what journalists are looking for and how they like to be contacted. Insider knowledge is always good to have! The trend forecasting is also very useful and we appreciate being reminded of what press are working on and when. 


What were you doing before you used Press Loft?

Press loft has been in place for 2 of clients well before we started and we introduced it quickly when we started working with our third. 


What sort of business would you recommend Press Loft to?

We’d recommend Press Loft to any size interiors business with great products and images who are looking to boost their press coverage. Or to small businesses without dedicated PR resources and contacts.

More Case Studies

Image basket (0)

View previous downloads