Oliver Bonas secures over 300 pieces of coverage per month, all without pitching to a single journalist, here’s how….

Oliver Bonas’s in-house team have nailed their press office optimisation, now generating 300 pieces of coverage every month as journalists continually discover and download their imagery.

TItles include Red magazine, Cosmopolitan, The Times, Ideal Home, Metro, The Sun, Olive, T3, Heat, The English Home, Livingetc, admagazine.com, Woman & Home, Yahoo Style, Sunday Express, Ok!, Closer

Charlotte from their team summed it up perfectly:

“Joining Press Loft has streamlined the way we share imagery with press. Our imagery is downloaded daily by journalists, and it’s led to regular coverage across top-tier titles.”

Why the media can’t get enough of Oliver Bonas:

It’s not just that everyone knows and loves the brand,  it’s that their team do everything right when it comes to being press-ready:

✅ A huge press library of 2000 images - always up to date
With 200+ new ones added each month. They upload about a month before products hit stores, which is exactly when journalists are hunting for “new”.

✅ Product feed automation that puts media first
URLs update, unavailable products disappear… no broken links. Journalists can trust that their products in their press office are still available in store.

✅ Immaculate imagery - both cut-outs and campaigns
Crisp white backgrounds on their cut-outs, stunning lifestyle shots, and perfectly balanced model imagery that editors can drop straight into page layouts in print and online.

✅ Lookbooks
Oliver Bonas are among the first brands using Press Loft’s new lookbook feature, helping journalists view their stories as the team intended.

✅ Consistency from a talented in-house studio
Their studio team continually refresh the visual tone, making sure every image fits current style trends while staying recognisably Oliver Bonas.

✅ Proactive PR
Monthly press releases aligned to seasonal hooks keep them front-of-mind.