Laura Ashley secures over 100 pieces of coverage each month via content downloaded from Press Loft. Here's how...

After 2 years on Press Loft, Laura Ashley's in-house team have refined their process to consistently generate over 100 pieces of coverage via the platform each month as journalists discover and download their imagery.

Titles include Woman and Home, Harper's Bazaar, Daily Mirror, Prima, House Beautiful, Hitched, T3, The Sun, Homes & Gardens, Metro, Country Living, The English Home, and Daily Express.

Kitty Hannon, Head of Marketing at Laura Ashley, said: "For us, Press Loft is the perfect ‘always-on’ partner. It works in tandem with our PR agency to ensure that while we are pitching big brand stories, our product library is simultaneously working hard to secure consistent daily coverage.”

Kitty’s top tip - “Our biggest tip for using Press Loft is to really explore all of its features and try to use as many as possible. Whether it’s sending press releases, sharing expert commentary, or looking into the analytics, it’s all really useful and helps you get the most out of the platform.”

Why journalists keep coming back to Laura Ashley:
✅ Small but mighty image library
Just 427 images deliver a 1:2 image-to-coverage ratio, one of the highest on Press Loft. That means each image generates 2+ pieces of coverage per year.

✅ Lifestyle imagery that editors can't resist
73% of downloads are lifestyle shots. Their investment in styled, aspirational photography pays off. They bring together an external team of experts who create impactful editorial imagery that is loved by the media.

✅ They upload lookbooks that tell the story
Journalists can visualise entire collections in one place, making it easier to feature Laura Ashley in inspiration-led content.

✅ Fresh content every month
4-50 new images uploaded monthly keeps their library current and searchable for trending seasonal topics.

✅ Press releases aligned to product launches
Regular announcements keep them visible across the journalist network at exactly the right moments.