About

At Loaf, we handmake ridiculously comfy sofas, accent chairs, footstools, mattresses and upholstered beds- all here in the UK. We combine timeless design with a modern, comfortable and colourful twist for homes that feel anything but ordinary.

The story: Back in 2008, founder Charlie Marshall spent an entire Saturday trying to buy a bed. It sparked an idea: furniture shopping should be easy and actually enjoyable. Loaf was born with one goal –to make the furniture shopping experience as quick, easy and hassle-free as possible. Eighteen years later, we’re still on a mission to help people live a more comfortable life with beautifully made, comfortable pieces that last a lifetime.