Case study

See how Press Loft has helped Hillarys
Curtains, shutters & blinds - UK

653

Downloads by media

185

Pieces of coverage

354

Images in press room

Recent coverage

See where Hillarys have been featured thanks to Press Loft.

It’s really widened our exposure and allowed us to share our beautiful imagery whilst creating valuable relationships with the media.

Emily Wells PR Executive for Hunter Douglas - UK

Can you tell us a bit about you, your role and the business?


Hiya everyone, my names Emily and I’m PR Executive for Hunter Douglas. I work across 3 different window dressing brands. Two of the companies I work for are based here in the UK, Hillarys and Thomas Sanderson and one is based on the other side of the globe in Australia, Victory Blinds and Curtains. As PR Executive I generate online and offline media coverage, build relationships with journalists (mainly those within the lifestyle/ homes and interior sector) and implement PR campaign strategies alongside my team. That’s my role in a nutshell!


Which PR Activities do you do with Press Loft?


We utilise Press Loft in a number of ways for our brands PR activity. The main thing we use the platform for is for displaying all of our beautiful imagery. We have a range of lifestyle and window dressing imagery for all 3 brands, and Press Loft is the perfect platform to allow us to showcase our imagery to journalists, bloggers and influencers. We also use Press Loft to find relevant journo requests that we can respond to and engage with journalists who are seeking content. We use Press Loft for distributing press releases and reaching a wide pool of people who might be interested.


How is Press Loft helping your company and/or you in your role?

Press Loft is very useful for us to monitor which images and press releases are being picked up and downloaded most by journalists. They also alert us when we have received coverage, allowing us to stay up to date on our reports. The platform also gives us the opportunity to connect with new journalists.


What were you doing before you used Press Loft?

We weren’t using any similar software before Press Loft so it’s really widened our exposure and allowed us to share our beautiful imagery whilst creating valuable relationships with the media.


What sort of business would you recommend Press Loft to?

I’d say any business that has visual assets which they’d love to get into the press would be well suited for Press Loft. There’s such a range of journalists looking for all sorts of imagery, the possibilities really are endless!

Want to see the results for yourself?

Start your free 60-day trial today. No credit card required.

Free 60-day trial

More case studies

Desenio

Decor & Gift

I sent images manually before to all requests we got, very time consuming! Nowadays, we can refer to our page on Press loft for journalists to easily browse through our high-res images ...
Read full case study

Lime Lace

Interiors & decor

We’ve been using the Press Loft platform since 2015, and it’s been a game-changer for Lime Lace.
Read full case study

Annie Sloan

Interior Design (Paint)

I feel I can relax in the knowledge that press are able to find us easily and download and use images without having to contact us directly.
Read full case study

Image basket (0)

View previous downloads