Case Study

It is an ideal way to reach a wider audience for press releases and new product collections. Additionally, Press Loft's monthly trend emails are incredibly helpful in highlighting the most commonly searched topics among journalists.
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Elizma Smith

Marketing Manager - UK

Can you tell us a bit about you, your role and the business?

I'm Elizma Smith, the Marketing Manager at Peppermill Interiors and I’m responsible for managing the company's Marketing, Events and PR initiatives.

Peppermill Interiors are a leading supplier of unique furniture for homes and commercial businesses, based in the UK.

Industrial creativity has always been the passion of Peppermill Interiors. At the heart of Staffordshire, an idea was born at the dinner table which unlocked the idea of Peppermill Antiques Ltd. Scott and Fiona Humphreys, the founders of Peppermill Interiors, began to source and sell antiques across the UK, over 20 years ago. With a strive to stand out from the crowd, the family-run business and product lines evolved with an abundance of unique furniture ideas and Peppermill Interiors as it is today was born.

Peppermill Interiors understand the importance of excellent customer service, high quality furniture and quick lead times. The team have a wealth of experience in supplying furniture to domestic clients and independent businesses, right through to UK-wide and multi-national restaurant, pub and coffee shop chains.

Which PR Activities do you do with Press Loft?

We leverage the media image library to showcase our products and lifestyle through cut-out images. Additionally, we curate two product collections each month based on current trends. To keep journalists in the loop of our latest collections, we also distribute two press releases per month to Press Loft’s extensive database.

How is Press Loft helping your company and/or you in your role?

Press Loft is an excellent resource that serves as a search engine for high-resolution images. It benefits us as a brand as an easy way to manage our media library. Since joining, we have been delighted with the coverage we have received. It is an ideal way to reach a wider audience for press releases and new product collections. Additionally, Press Loft's monthly trend emails are incredibly helpful in highlighting the most commonly searched topics among journalists.

What were you doing before you used Press Loft?

Our PR strategy has always involved cultivating personal relationships directly with journalists, which remains an essential aspect of PR. Our team has continued this approach, but now with the added benefit of Press Loft. Press Loft streamlines the PR process for both brands and journalists, making it even more efficient. As a search engine, it allows journalists to quickly and easily download high-resolution images without any delay.

What sort of business would you recommend Press Loft to?

Press Loft is an excellent platform that I would highly recommend to e-commerce brands of all sizes. It's a superb way to promote your brand and new product offerings to journalists and increase brand awareness.

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