Welcome to the Loaf Press Office

Welcome to the Loaf Press Office

Products from this company are shipped to: United Kingdom and are located in: United Kingdom

30/07/2019

Clever New Things! Loaf launch NEW AW19 collection!

Loaf

Loaf’s AW19 collection lands this August and with it comes lashings of nifty NEW wares! From space-saving contraptions and cabinetry for little nooks to possibly Loaf’s squishiest sofa yet (is it even possible?), there are oodles of new pieces to revamp and brighten the home this season.

New squish machines arrive from the champions of laid-back living, Loaf. The new Smooch sofa is one of Loaf’s comfiest sofas ever. Cloud-like cushions and plenty of scatters give the signature Loaf squidge and the French seams have been added to crank up the cuddle factor. The Cinema sofa is an old school design inspired by movie nights and the silver screen. Brought bang up to date with chunky arms, just grab the popcorn and snuggle in. Both styles are available as sofas and love seats.

And there are plenty of savvy space-saving ideas! Caboodle and Caboodle Jr are a solid oak coffee and side table duo that have a snug upholstered cube parked neatly underneath which can be used as a footstool or extra perch.
 
The new Multi-Storey table is more than it seems. A genius coffee table, footstool, chair AND occasional bed, simply lift off the stylish wooden tray, unzip the linen footstool and unfold the compact single mattress and you’ve got yourself a spare guest bed. Clever, huh?

Loaf is also adding more sleep styles to their range of beds. Parlay is a beautiful new day bed which includes squishy cushions, bolsters and a tufted linen mattress, ideal for when unexpected guests swing by.

Two further beds are joining Loaf’s offering. Sugar Puff, a curvaceous, traditional French-style design and Pillow Talker which features a marshmallow-y headboard perfect for bedtime natters and late-night bookworms.

And it doesn’t stop there. Parquet Pie is a hand-laid parquet-topped round table that extends into an oval for big shindigs.

All this nifty newness will be landing in August 2019!

For further high-res imagery or more information on the new collection please drop me an email or give me a buzz on the number below.
 
Stockist details: LOAF.COM / 020 3141 8300

Kindest,
David

David White, Head of News
Direct dial: 020 3141 8372
David@loaf.com
 

Stockist details:

020 3141 8300 | www.loaf.com

About:

Having lost a whole Saturday trying to buy a bed, Charlie Marshall decided to make the process as quick and hassle free as possible. So two years, 187 mattress factories and some seriously comfy beds later, we were born in December 2008. It turned out there were a lot of you out there who liked what we were doing and we have since become one of the fastest-growing companies in the UK. In 2012 we added sofas to our repertoire. And these went down a storm too. So we continued our quest for world domination as emperors of comfy, laid-back furniture and squishy stuff for the whole home. And that's us in a nutshell!

High-res images available for download:

20/09/21

3409x4772 2345kb

Parquet Pie dining table

Loaf

Parquet Pie dining table

Loaf

20/09/21
£1195

02/09/21

5956x4467 4786kb

Smooch sofa

Loaf

Smooch sofa

Loaf

02/09/21
£1645

14/09/21

5512x4134 3889kb

Cinema Sofa

Loaf

Cinema Sofa

Loaf

14/09/21
£1445

20/09/21

2862x4007 1589kb

Parley day bed

Loaf

Parley day bed

Loaf

20/09/21
£1895

20/09/21

3282x2462 1237kb

Multi Storey coffee table, footstool and guest bed

Loaf

Multi Storey coffee table, footstool and guest bed

Loaf

20/09/21
£545

14/09/21

2981x4174 2901kb

Pillow Talker bed

Loaf

Pillow Talker bed

Loaf

14/09/21
£1195

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