PR made simple

The trial is totally free and no credit card is required! There is no obligation to sign up at the end of the trial, we hope you get lots of free coverage during the trial and want to sign up afterwards!

Press Loft connects your brand directly with thousands of journalists and bloggers actively searching for content. By showcasing your product images in our curated collections and searchable database, we make it easy for media professionals to discover, download, and feature your products in their articles, blogs, and publications. With tools like analytics to track downloads and referrals, you’ll gain valuable insights into what’s working, helping you refine your PR strategy and maximise coverage opportunities.



Through PR you can also increase your social media following and sign-ups to your customer newsletters. PLUS if you use your PR correctly and tell your customers when you have featured in high calibre publications, then you can increase your trust and so conversion rates.

If you get a lot of coverage, it’s likely you and your team spend a lot of time sending images out to journalists with product information, building and managing your databases, sending press releases, and pitching. We help streamline and automate your PR workflow so it can work hard in the background, leaving you (or your PR team) to get on with additional PR tasks. In addition, Press Loft broadens your reach by connecting your products with a global network of journalists and bloggers actively searching for fresh content.

For every 100 images added to a press office we typically secure between 2 - 20 pieces of coverage per month. This success depends on quality of images, location and seasonality.

Press Loft works across a wide range of sectors, including interiors, gifts, gardening, pets, baby, fashion, beauty, and tech.

100% yes! About 30% of our clients are resellers and they get huge volumes of coverage for the products they sell. When using Press Loft, the journalists have to credit the resellers where they download the images from.

Absolutely! We work with many trade-only retailers. We help secure trade coverage and, if you have stockists the press can mention, or a stockist list on your website, you can secure consumer coverage too which will help boost your brand awareness and sales for your resellers.

Even if you already work with a PR agency, Press Loft can complement their efforts by providing additional tools and opportunities to maximise media coverage. Our platform streamlines access to a vast network of journalists and bloggers, ensuring product images are easily discoverable and downloadable. By integrating Press Loft into your PR strategy, your agency can save time, broaden reach, and focus on crafting impactful campaigns, while our platform works seamlessly in the background to support their efforts and amplify results.

We help many agencies streamline and escalate their product-based PR, image management and reporting. Helping to scale coverage for their clients, leaving them with more time to work on more complex and time-involved elements of their work. Securing this additonal coverage can help to support client retention. We also offer discounts for agencies with multiple clients.

The "best practice" is to submit high-res images that are at least 1,000 by 1,000 pixels, with a resolution of 300DPI (file size between 100KB and 8MB). We can accept JPGs and PNGs (PNGs will be converted to JPEGs during the upload process.) If you only have low-resolution images, our platform can also upscale them to become high resolution.

Around 70% of the images downloaded are on a plain white background and 30% are lifestyle images. Uploading a mixture of styles can help to secure a wider variety of coverage.